How to open a business in the Republic of Kazakhstan. What is the best small business to start in Kazakhstan? Business ideas

Recently, many people have begun to think about their own business. A hardworking person who wants to achieve financial freedom can achieve success, regardless of age, education or location. The most important thing is to choose the right direction of activity and gradually move forward. In this article we will look at several business ideas for small businesses in Kazakhstan that can bring good profits.

Peculiarities

Any country can be an excellent platform for starting a new business. In the post-Soviet space, many new ideas can be implemented, and this can be done by both local residents and foreigners. Kazakhstan is considered a fairly successful developed country, so it offers bright prospects for aspiring entrepreneurs. Before starting a business from scratch in Kazakhstan, it is necessary to study the characteristics and traditions of this country.

Experienced businessmen know that a quick start is impossible without:

• current idea;
• good support;
• Favorable tax environment.

Residents of Kazakhstan honor cultural and family traditions, so there is no need to go against public opinion. It is better to choose an idea that will be encouraged by the local population. This applies to areas related to the sewing and sale of clothing or shoes, tourism and entertainment. In addition, do not forget to take into account climatic conditions, the cost of raw materials and natural resources. This will help you roughly determine the payback period for your business.

You will not be able to successfully run a small and medium-sized business in Kazakhstan until you become familiar with the legal framework of this country. Any mistake can result in a large fine. Do not forget that the conditions for registering a business may be different for foreigners and people who are citizens of this country.

At first, start working as an individual entrepreneur, and later, if things go well, you can register as a legal entity. Documents can be issued at the place of registration. Foreigners must have a residence permit or permanent registration.

Where to start a small business in Kazakhstan if you live in another country? Experts recommend opening a limited liability partnership. In order to obtain documents for such a company, it is not necessary to be a citizen of the country. In addition, in this case, you will pay lower interest on taxes. After this, you will be considered a legal entity, receive a certificate of state registration, a taxpayer card and open your own current account. After this, you can safely get to work. The government provides comprehensive support to small and medium-sized businesses in Kazakhstan, so if you have any questions with paperwork, contact specialists at the relevant government agencies for help.

Lending

Many people want to open a business in Kazakhstan from scratch without investments, and this is quite possible. But there are industries in which it is impossible to do without start-up capital. For example, if you decide to open a sewing workshop, you need to purchase equipment, rent premises, hire experienced seamstresses, etc. All this requires money.

Do not rush to spend huge sums on purchasing expensive property, since this is of no use to novice entrepreneurs. Find inexpensive premises that can be rented on favorable terms, and leave some money for the purchase of materials, used equipment and salaries for employees.

If you do not have your own savings, do not rush to sell your apartment or car. Decent sums are allocated for the development of small and medium-sized businesses in Kazakhstan, so you can easily take out a loan on terms that suit you. Different banks will offer you different interest rates. If necessary, you can apply for an express loan. The loan term ranges from 2 to 10 years. Of course, the faster you pay off the debt, the less money you will overpay on the loan. But only citizens of this country can count on subsidies for small businesses in Kazakhstan.

Let's give a few examples of what you can open for business in Kazakhstan.

Taxi nanny

Almost all parents worry about their children, so they try to protect them as much as possible from external attacks on life and health. A taxi nanny helps them with this. This is one of the best business ideas for small businesses in Ukraine for beginners, which has been repeatedly implemented in practice in Kazakhstan. During a crisis, hiring a nanny who will constantly be with the child is too expensive. It is much more profitable to call a special taxi that will take the child to some courses or clubs and bring them back after a certain time.

The good thing about this business idea in Kazakhstan is that it does not require large financial expenses. School-age children can be transported without special child car seats. All you need is a safe, working car and driving experience, since parents are unlikely to entrust their child to a person who has just learned to drive a car. Orders can be accepted at home via mobile or landline phone. If you want to attract more clients, create your website on the Internet.

The minimum cost of one trip is 200–500 rubles. If you complete 10 orders a day, you can earn decent money.

Reception and processing of hides

This is a fairly profitable business idea for beginners in Kazakhstan. If you take this matter seriously and strictly adhere to the technology, you can earn 600–1500 rubles on one skin.

Finished products can be sold to local buyers or shipped abroad. At first, such a business can be organized in a small rented premises. Anyone can start this type of small business in Kazakhstan, since you do not need any special education. If the products sell successfully, you can eventually open your own leather or fur workshop.

It is most profitable to tan skins on the basis of your own farm. By the way, agricultural small and medium-sized businesses in Kazakhstan have recently been actively developing and bringing good profits, so you can safely start working in this direction.

Yard clubs

Many parents believe that a child cannot learn anything useful in the yard. In fact, yard clubs help people learn foreign languages, teach them to play the dombra and other musical instruments, and also practice various sports.

If you are looking for new business ideas for beginners in Kazakhstan, pay special attention to this interesting line of activity that breaks stereotypes. Activities in clubs will cost parents approximately $50 per month. For children from low-income families, several free subscriptions can be provided. To avoid paying huge amounts of money for rent, contact the city administration for help. Most likely, they will help you and allocate some premises for the club, which is in municipal ownership. If you can provide a competent approach to the development of this business, you can do a good deed and at the same time make a good profit.

Bicycle racks

When thinking about what kind of business can be opened in Kazakhstan, many people for some reason forget about bike parking and bike rental. Recently, many people have begun to think about the environment, so they have switched from cars that emit harmful exhaust gases into the atmosphere to absolutely safe, environmentally friendly transport - bicycles.

The idea of ​​organizing bicycle parking has been repeatedly raised by the authorities, but, unfortunately, the result is quite sad. Experts recommend turning this matter over to business, since this market segment opens up broad prospects for budding entrepreneurs.

Abroad, in the list of small business ideas with minimal investment in a small city, bicycle parking ranks high. This business can be gradually expanded by adding the following services:

• Bicycle rental;
• Bicycle sales;
• Creation of cycling zones for training of both amateur and professional athletes.

Of course, such a business can only be developed with the support of the state. The most important thing is to convince officials that everyone will benefit from this. Bicycles contribute to the health of the nation, so your cause can safely be called a nationwide one. If you can’t decide what kind of business you can open in a small town in Kazakhstan, don’t forget to take a closer look at this interesting idea.

Production of helium candles

Such a business for women in Kazakhstan allows them to discover new talents. Making helium candles is a simple process, but it produces masterpieces that truly delight consumers.

In souvenir shops you can find helium candles of different sizes, shapes and colors. Such products are used as gifts and for interior decoration. These products can hardly be called new, but candles that burn with multi-colored flames are extremely rare on sale. If you focus on their production, the business will bring excellent profits. The cost of a helium candle is 1 dollar. It goes on sale for $3. If at least 5 products are sold per day, you can receive monthly net profit of $300 or more.

To master the technology of making helium candles, just read specialized literature or buy a set of tools and materials for making them at home. The most important thing is that your products are recognizable. This will allow you to attract regular customers. This market segment is practically free. The sooner you start doing this, the more likely you are to take your place in the market. Promising business ideas for small businesses in Belarus, Russia, Ukraine or Kazakhstan work the same way, since in-demand products sell equally well everywhere.

conclusions

Now you know how to open your own small business in Kazakhstan. Experienced businessmen have different opinions about running their own business in this country. Some managed to achieve great success here, while others were unlucky due to sharp fluctuations in the foreign exchange market, problems with regulatory authorities or production crunch. A persistent, purposeful person will be able to build a successful business in any country, because the main thing in this matter is desire.

Instructions

Develop a business idea on the basis of which you will carry out your entrepreneurial activities. To do this, you need to study the market of goods and services in Kazakhstan and take into account all regional factors that may affect its development. For example, many entrepreneurs living in areas bordering China or Russia start their business by exporting goods from these countries. Therefore, if you are a resident of one of these areas, you can use this advantage to accumulate initial capital. In this case, before opening your business, you should study the volume and range of export supplies

Create a competent business plan or with the involvement of specialists in order to obtain a bank loan to open a business, or to attract reliable investors.

Register an individual entrepreneur with the tax authorities (organizing a legal entity will require a good authorized capital). To do this you need the following documents:

Passport of a citizen of Kazakhstan;
- RNN;
- an extract from the house register (if you are going to work from home);
- a lease or purchase and sale agreement for premises and its registration certificate (if you are going to open a business or office);
- 2 photos 3.5×4.5;
- list of activities (indicated in a special form).

Contact the bank for a loan. Of course, you can take out a loan to open and develop a business only by providing reliable collateral (apartment, cottage, car). You will be able to convince bank employees that you need a loan in the amount you specified if your business plan is truly promising.

If for some reason you were unable to get a loan from a bank, try contacting investors or find out who is a participant in an entrepreneur support program in your region.

Use the funds received strictly in accordance with the business plan. Purchase everything you need at first and enter into agreements with suppliers or customers of your goods or services. In order to contact them, find all the information about them in the media and the Internet or, which is important for your country, ask your relatives, friends and acquaintances to help you with this.

Kazakhstan is the largest modern state located in Central Asia. It is rich in various minerals, due to which the economy of this region exists. There are many opportunities for people in this country to earn decent money.

You will need

• - a small amount of money;
• - computer;
• - Internet;
• - documentation.

Instructions

Pay attention to the main advantages of Kazakhstan in this region - its geographical location and the presence of huge reserves of oil, gas, and ores. Every year, all these minerals necessary for humans are exported to countries in Europe and Asia. Think about which company with your knowledge base you could get a good job at. For this industry, you need to have not only an engineering degree, but also practical knowledge in economics and mathematics. Such specialists are always welcome in companies in this country. Make contacts with them and apply for a vacant position.

Try yourself in educational and scientific activities. According to Newsweek magazine, Kazakhstan ranks 14th in the world in terms of education level. This is a very strong indicator, which indicates a constant demand for prepared products. Offer your experience and skills in the scientific or educational environment of this country. Browse the websites of institutes that need specialists. Fill out your resume and send it by email. Wait for a response from management and perhaps you will become a highly paid employee in this field.

Start a tourism business. Another feature of Kazakhstan is its resort activities, which cover areas such as Borovoye, Syryagach, Tabagan and others. Amateur skiing and fishing are developed in these places. This can be a great chance to make money if you can rent out equipment for the above purposes. Of course, this option is a little more complicated than the previous ones, but it is also more profitable.

Play on the Forex financial exchange. If you are not satisfied with either your hired job or your business, then you can simply use the Internet and earn income without leaving home. Now technology allows you to earn money on the stock exchange in Kazakhstan, legally and quickly. Go to the website forexclub.kz and read all the conditions that need to be met in order to start receiving stable and good income.

Any person with Internet access has the opportunity to earn money at home. And if, for example, a resident of Kazakhstan knows his way around the Runet, he can easily register on sites that attracted his attention and make money.

Instructions

If you consider yourself an insightful person or have a good understanding of modern foreign policy and foreign economic trends, register on the FOREX market. Open a trading account, fund it with a certain amount (it is advisable to practice before this) and start making trades. The size of your profit will depend on the difference between the purchase price and the sale price of the currency. You can trade at any convenient time, since the FOREX market operates 24 hours a day on weekdays (Monday to Friday).

Register on one of the freelance exchanges (for example, www.free-lance.ru) and select the type of activity you would like to do (copywriting, design, programming, etc.). Post a portfolio so employers can evaluate your abilities and capabilities, and apply for several jobs. Over time, you will be able to find regular customers, and they will provide you with work both on the stock exchange and outside it.

There are two ways to make money in Kazakhstan - become an entrepreneur and work for yourself, or get a job with some businessman. However, rarely has anyone managed to get rich by working for “someone else’s uncle.” The surest way to make and increase profits is to open your own business.

Instructions

If you have a plot of land, a summer house or land with fertile soil, plant herbs, berries, vegetables and fruits, care for the plants, and then sell the harvest. You can trade on the market yourself, or you can give everything wholesale to resellers. You can also organize greenhouses here, then the profits will flow into your pocket all year round.

Take up livestock farming - organize a poultry farm, a stud farm, raise goats, cows, and sheep. Such a business has double benefits. Firstly, animals provide meat, and secondly, you can get eggs, milk, feathers, and wool from them. The profit from a livestock farm can be tripled - get exotic animals that can adapt to the local climate (for example, ostriches) and organize excursions for tourists. They can also sell eggshells and feathers from exotic birds as souvenirs.

Almost any country can become an effective platform for doing business, becoming a place of production and provision of services or a sales market. The post-Soviet space is still of interest to businessmen, both local and foreign.

Kazakhstan is a fairly developed and successful country today, so the prospect of working here seems bright to many. If you decide to open your business in Kazakhstan, first of all, you need to familiarize yourself with the peculiarities of this country.

If you have already had experience in running a business, you understand that to start it it is important:

• relevance
• support
• favorable tax and legal conditions

The people of this country honor their traditions, both family and cultural, so it is very important not to go against public opinion and choose what is encouraged by the population. First of all, this concerns businesses related to clothing, footwear, the entertainment industry, and the tourism sector.

For 100% success, it is better to start with areas that are popular with the majority of citizens. It is also important to take into account the climate of the region, prices for natural resources, the cost of delivering raw materials from other countries, if necessary, and the return on investment of the business as a whole.

Business is impossible without a competent legal framework, because any mistakes here will later result in fines. The conditions for starting a business will be different for citizens of the country and foreigners.

You can start working by registering as an individual entrepreneur (individual entrepreneur) or as a legal entity (branch of a company, LLC, CJSC, etc.). Registration of individual entrepreneurs is carried out for citizens of the country at the place of registration or for foreigners who have received a residence permit or permanent registration in Kazakhstan.

Registration is carried out with the tax committee, the required documents are:

• copy of registration
• photo
• copies of ID, SIC, TRN
• statement

It will be more profitable for a foreigner to open a limited liability partnership; for this it is not necessary to be a citizen of the country, and the interest on taxes is more profitable.

As a result, you become a legal entity, open a current account, receive registration certificates and a taxpayer card. From this moment you can move on to active actions.

Three main rules for successful business in Kazakhstan

• analyze the market for your idea
• learn about the pitfalls of this field of activity
• calculate the amount of required starting capital
• assess the degree of risk
• come up with several ways to reorganize or expand this business.

Only in this way, looking into the future, will you be more or less insured against troubles.

It is important to follow some rules:

1. Do not violate the law and tax code. This will cost you more - fines, restrictions, cases of administrative violations.
2. Do not count on large starting capital. You can take out an impressive loan, but go bankrupt, and not because you are doing bad business, but because life changes every second and something may not go as you expected.
3. Focus on the business idea. It is the right choice of the type of activity that will make up a third of the success of your business, especially in the early stages, so you need to work through a lot of material on ideas and statistics in order to make the right choice.

Loans to small businesses in Kazakhstan

Of course, there are types of businesses from scratch that do not require funds, but in some industries it is absolutely impossible to do without it. For example, to start sewing clothes you need a workshop, equipment and several workers.

Just don’t rush to spend fabulous money on purchasing property, at first there is no point. Find profitable rental conditions, leaving a financial minimum for the first salary of workers, the purchase of materials and a little advertising.

When you need funds, do not rush to sell your property, it is better to contact the bank. Lending is now very developed, so you can find loan conditions that suit you in one of the banks.

Loans to small businesses are issued by Kazkommertsbank, BTA Bank, People's Bank of Kazakhstan, CenterCredit Bank, ATFBank, Alliancebank, Sberbank, Eurasian Bank, Nurbank, Kaspi Bank.

Depending on the amount, term and type of currency, you will be offered different interest rates. It is possible to obtain an express loan.

The period may vary, from 2-3 years to 7-10 years. Naturally, it is more profitable for an entrepreneur to repay the loan in a year or two, because in this case he will not overpay interest to the bank for many years.

Reviews about business in Kazakhstan

How things go depends on many factors, in particular:

• success of business idea
• severity of competition
• speed of business development
• the individual abilities of its creator
• having a good team of specialists
• competent advertising and work with new markets.

Of course, reviews in this area can be very contradictory, because someone was just lucky, someone lost due to sharp fluctuations in exchange rates, someone had problems with government agencies, someone had an emergency at the site. All this affects the reviews of businessmen and their opinion about doing business in Kazakhstan.

The most favorable zones are trade, agro-industry and transport.

Current small business ideas in Kazakhstan

Small business - mobile business. If mechanical engineering requires a large territory, the purchase of millions of equipment, tons of raw materials, attracting qualified labor, testing products, daily investments in the future of the company, then a small business is easier to both start and repurpose.

Of course, the best ideas that once made the world's leading businessmen billionaires are not lying around, so you must develop, follow the news and put your soul into your business the way a sculptor puts his soul into his creation.

But some ideas may still appeal to you, and who knows, maybe with your abilities you will overtake all competitors and become the best of the best.

Greenhouse business

Growing any type of product. which is relatively expensive and in demand, will sooner or later be crowned with success. It is worth paying attention to growing strawberries and tomatoes. This will require a greenhouse, seedlings, soil and proper care.

The idea of ​​growing mushrooms is also interesting; the conditions for keeping them will depend on their variety. Before starting such a business, take care of your markets.

Computer business

If you have specialized education in this field, you can create a company providing services. This may include repairing or installing software, developing custom systems, and diagnosing problems. This area is in high demand and will be relevant for many years, so it will be a worthwhile investment.

Trade, restaurants, services

These areas are similar in business idea. You can choose a niche that you feel is less filled in a particular city. When opening a cafe, beauty salon, fitness club or clothing store, remember that you must stand out and be remembered in some way.

Who knows, maybe a glove shop, a beauty salon with a swimming pool, or a cafe that shows movies will be relevant? Turn on your imagination and you will find the very idea that will allow you to win.

Business ideas from scratch in Kazakhstan

Business from scratch requires knowledge. because this is more of an art than just a job.

By choosing this path, you do not risk financially, but you must understand that you will have to devote yourself to your work and work really hard to achieve heights in the shortest possible time. A few ideas may get you on the right track.

Business from home

This is the safest and most proven option. It all depends on your abilities. If you know how to do something - produce - devote time to it, and then try to sell it.

The Internet can be used as a market; you can create your own group on social networks, offer products to thematic sites, or ask to place the product in one of the online stores. Having made a profit several times, you can expand, rent premises, and hire assistants.

Mediation

This type of activity also does not require investment, you only transfer information from one person to another. For example. This is how you can organize events. You find a client through friends or by posting an ad on the Internet, and find out what he wants from the holiday.

Then, if necessary, contact cafe administrators, DJs, musicians, presenters, order food, choose a delivery service, and a driver. After the work has been done, you approve the project with the client, receive an amount of money for the celebration, which includes the cost of your services.

Internet business

To do this you need:

• create the simplest website in structure;
• fill it with unique and relevant content;
• start promoting it;
• place an advertisment;
• receive passive income from viewing advertisements on your website.

Business ideas for beginners in Kazakhstan

Even beginners will be able to cope with some types of business, and examples will allow you to prove this:

1. Resale of household appliances, furniture, smartphones, tablets, cars. You must register on the sites. where everyone can freely post advertisements and check for updates. If a product is sold at a reduced price, it can be purchased and then sold at a higher price through the same ad site.
2. You can rent out the property. If you have an apartment, you can rent it either monthly or hourly. If you only have one, but it is, for example, a three-room apartment, you can rent it out by moving to a 1-2-room apartment away from the center. The difference in price will be your income.

Innovative ideas for business in Kazakhstan

The world is always moving forward, so when choosing a field of activity, you can turn to innovative technologies. The implementation of such an idea will be more risky, since it has not yet been tested by anyone, but this is its charm. This is where you can find a jackpot that will allow you to make millions in profits.

1. Patent. You can invent new things yourself, or finance someone else's developments. They don't have to be super serious, because the Tetra Pak patent has more than paid off for its owners. Find out about the developments and get the rights to them.
2. Any interactive and computer technologies. Their development, implementation and sale.
3. Original idea in familiar things - the appearance of links and computer codes on clothes, new properties of sports equipment, “smart” devices - you are limited only by your imagination.

Are you interested in business ideas? Business ideas for small businesses in Kazakhstan? What business ideas are promising in the present and future? What is profitable to trade and what services to provide, what areas of business are more promising? We propose to consider promising trends in society and business ideas for a profitable business, and also some ideas can be used to promote or expand an existing business.

Some of the proposed business ideas can be used as small business ideas, or as a business for starting production, business ideas for small and large cities in Kazakhstan. Based on the promising trends considered, you can come up with your own.

1. Making the Most of the Healthy Life Trend

The general improvement in the material well-being of the population contributes to the popularization of fashion for a healthy lifestyle. People are completely absorbed in the idea, from choosing products to changing their daily routine and using special body care products. People want to buy and consume healthy foods without harmful preservatives. Buy and wear clothes for yourself and your loved ones from natural fabrics.

Business ideas. Which case to open:

Start implementing special devices for counting calories, recording distance traveled, fluid consumed, etc.;

If the store is located near a fitness center or sports ground, change the work schedule, taking into account the needs of the potential audience;

Include food products for athletes and those watching their figure;

Offer potential clients additional services: delivery of healthy food, packaging and packing of boxes with special menus for athletes, etc.

To promote the outlet You can organize competitions among clients, for example, who can lose the most weight in a week, or conduct lectures on a healthy lifestyle.

Let's celebrate! There is virtually no competition in the healthy lifestyle products and food segment, so you can adjust prices at your discretion, depending on demand.

2. Demographic problems

Improvements in the level of social and medical services have significantly increased life expectancy. Now there are millions of elderly people in the country, many of them are active: they play sports, travel, actively participate in social activities, learn languages, and master modern technologies. At the same time, purchasing power is often significantly higher than in the market as a whole.

The most promising business ideas:

Open a department in the store with goods for the elderly or allocate a section;

Include highly specialized products in the assortment: anti-aging creams, healthy food products that can serve as a prevention of age-related diseases (atherosclerosis, stroke, etc.);

Start selling special products designed to improve the quality of life of the elderly and disabled: orthopedic products, special chairs, etc., devices for monitoring blood pressure, blood sugar, etc.;

Open a medical center or pharmacy aimed at serving the elderly, or provide comfortable conditions for them in an already operating establishment;

Open a private sanatorium or a living home that will provide quality care, including medical care for the elderly;

Organize special courses for the elderly: dancing, Internet surfing, assistance and training in the use of modern household appliances and electronics.

3. Trend in the spread of late births

Improved medicine in our country has opened up the opportunity for successful women to give birth to a child after 35 years of age. At the same time, the target audience has already developed strong preferences and does not agree to lower the bar in terms of comfort and quality.

Business ideas:

Start selling various newfangled devices that significantly save time. At the same time, there is no competition in this segment at all;

Various games and devices for the development and learning of a child. The most popular products are those that help you learn a foreign language;

Start selling newfangled gadgets that will help you keep abreast of what is happening with your child: babysitter monitoring devices, a special mercury-free thermometer for children, devices that track the baby’s activity level, etc.;

Retro style toys are all the rage now;

All kinds of products with which a mother can surround her baby with care and luxury: a fur coat, separate tights for discharge, various newfangled accessories;

Products for mothers: vitamins, cosmetics, exercise equipment, products that allow you to get back in shape after childbirth, etc.;

Prepare and complete special kits (for example, a set of linen for children from 3 to 6 months) with subsequent home delivery;

Organize special courses and seminars for mothers;

Organize clubs (handicrafts, child care) at the store, etc.;

4. Environmental standards

Increased awareness and education of the population is manifested by the greater attention of buyers to the composition, properties and certification of goods. Especially now, many people are thinking about the deteriorating environment. Sometimes customers not only ask questions to the staff, but also demand certificates and search for information about the brand and product on the Internet.

Note! Nowadays, journalistic investigations and appeals from dissatisfied customers to the relevant authorities are commonplace. Even the slightest blemish on your reputation can turn into a disaster.

How to turn this to your advantage:

Place racks in the store with information about special offers and customer reviews;

Use innovations when promoting a store: an interactive website on the Internet, applications for a smartphone, tablet, registration on review sites, etc.;

Organize promotions, tastings, presentations;

Organize a seminar where everyone can receive information on products of interest;

New items advertised in the media must appear on store shelves;

Set up a department with eco-products;

Establish partnerships with medical or fitness institutions that will help ensure a huge flow of clients;

Introduce your own brand to store shelves.

5. Woman's independence

Women can often make their own decisions about making large purchases, or their opinion plays an important role. This is especially true in areas such as purchasing jewelry and choosing a tour. Therefore, consultants should pay proper attention to the fair sex.

How to use it in business:

Open retail establishments aimed at serving a female audience, for example, a car dealership with women's cars, a service center for women, etc.;

Conduct targeted training for staff to work with a female audience: psychology of clients, psychotypes, setting standards for service to the fair sex, and so on.

6. Separation of buyers according to purchasing power

The widening gap between classes of the population (middle, working, elite) is also reflected in the characteristics of trade turnover. Low incomes, uncertainty about the future - all this leads to the fact that many people are not ready to pay a high amount for certain high-quality goods. A class of consumers has formed who, when making purchases, focus on the minimum price. At the same time, such consumers do not have loyalty to a certain point, and also have no inclination to store the product if its consumer qualities deteriorate. For example, many people throw away clothes and various household appliances when they break down, instead of sending them in for repair.

Business ideas. What ideas to use for business:

Open a store aimed at buyers who choose the lowest price. The main feature is that there is no need to advertise; potential clients will find it themselves if the prices are at the same level or lower than those of competitors.

Open a highly specialized store aimed at a specific audience, who care primarily about quality and certain consumer properties;

Develop a focus on a potential audience, offering, for example, the lowest price or making exclusive offers to retain regular customers.

7. Penetration of the Internet into all areas of human life

The Internet has penetrated almost all areas of our lives. The global network is a powerful tool that must be used to increase profits.

Key ideas for business promotion:

Launch in parallel the electronic version of the store.

8. Fashion for retro

The rapid development of technology is accompanied by an interesting effect: more and more people are interested in antiquity.

This is a goldmine that cannot be missed:

Open a retro store where fans of nostalgia can buy everything from a gramophone and radio tape recorder to boilers;

Start selling (via the Internet) collectible toys;

Open a store with stylized furniture or household appliances;

Start selling vintage clothing and accessories.

9. Rational shopping behavior

In the last few years, buyers have become noticeably more rational when shopping. The decision to buy or not is no longer influenced by the advice of consultants and flashy promotions.

How to solve the problem in your favor:

Change the approach to customers, change the training of salespeople and consultants;

Give the buyer the freedom he strives for - open self-service stores;

In the description of the product, describe the options for its use;

Change the bonus system based on revenue for client retention;

At the store, open a service center for maintenance or repair - it is more convenient for the buyer to go to the store than to look for a specialized service center;

Offer customers a lifetime service support program;

Expand the range, which will attract new customers and increase turnover.

Maybe look also ""?

In Kazakhstan amounted to $700 million in 2016. For retailers, this means that online is becoming a powerful additional sales channel that allows you to expand your business many times over.

Where to start if you decide to become an Internet entrepreneur, says Ivan Portnoy, head of the Satu.kz marketplace.

What to sell online

For those who have been in sales for more than a year, the transition to online will be easier than for beginners. You already have a formed base of suppliers, an understanding of the product range, sales features, as well as knowledge of the basic needs of customers. However, it is important to check if your offline range will sell just as well online and how strong the competition is in your chosen segment.

For those who are just trying themselves as an Internet entrepreneur, there are several ways to test demand.

First, you should use Google Trends . Thanks to the analysis of keywords in search queries, you can understand how often this or that product is requested on the network. Using Google Trends, you can find out the seasonality of a product, the distribution of queries by region, the level of competition and other statistics. If there are a lot of keywords, this means that competition in the segment is quite high. Accordingly, there will already be many sellers on the network with such a product, and advertising rates will be high. If you don’t have a unique product in your assortment, it will be difficult to attract customers and stand out from your competitors.

Secondly, you can “feel the market” and get feedback by placing product cards on the marketplace or website builder. To do this, you do not need to have the product; it is enough to indicate that it is available to order. Your costs will be minimal, but you will gain an understanding of how in demand the product is online, what buyers pay attention to, and what needs your product solves.

Finally, you can study the market and competitors online using the Serpstat service . By analyzing key queries on the Internet, you can understand which products and services are in demand, which sites are in the top, and how best to set up an advertising campaign.

Where to get goods for sale

Lack of product is a major problem among online entrepreneurs. Hot-selling products quickly sell out, but the seller does not have time to respond in time - order the product and add up-to-date information on the website about the availability or absence of the product.

Also, Internet entrepreneurs often prefer not to purchase goods for use, but to work with suppliers. For the seller, the benefit is that he does not “freeze” money in a product that may not be sold in the future. However, this may turn off a large number of customers.

Firstly, having encountered the absence of a product several times, buyers will avoid your site, despite its high ranking and ranking in search engines. Secondly, through social networks and forums, customers will share negative experiences about your store and lower its rating.

To avoid such a situation, it is better for sellers to purchase popular products so that they are always in stock . But the rest of the range can be purchased from suppliers directly. They are not difficult to find. Thus, on marketplaces, managers provide new sellers with lists of suppliers by category.

If you work with several suppliers and are not sure that they will have the required quantity of goods, then on the website it is worth indicating “products in limited quantities” or “to order”. This way, you will not disappoint customers, but rather encourage them to place an order faster.

Warehouse or dropshipping

Before investing heavily in online trading, many online entrepreneurs work through the dropshipping system. The seller does not have the product, does not order it from the supplier and does not send the order to the buyer. Instead, the seller, upon receiving the order, transfers all the data to the supplier, who finds and ships the goods to the client. For sellers, this scheme is convenient because there is no need to spend money on purchasing and delivery.

However, there is a risk that the supplier will not always have the right product. Because of this, you will have some clients with negative experiences. In addition, due to the fact that the online store will not have a stable assortment, you will not be able to qualitatively work out the description of each product and get reviews about it. As a result, website promotion in search engines will be weak.

Therefore, for online entrepreneurs, it is better to purchase a popular assortment and store it, for starters, in your office. Thus, you will win a loyal audience of customers who will quickly receive their order, leave good reviews and come back to you again. Over time, dropshipping will lose its relevance , because In the competition, the winners will be those sellers who are the owners of the goods and can quickly respond to customer requests, provide them with the goods, their current price and a high level of service.

What price should I put?

The price of a product is determined by two key factors - suppliers and the market. To understand how much a product will cost, you need to use price aggregators and marketplaces, thereby studying the offers on the market. Price monitoring services will also help: metacommerce.ru, competera.ru, drprice.ru, apishops.com, z-price.ru, wiser.com, onwebchange.com, getpentagon.com.au. They analyze the offers of competitors in your segment, generate reports on prices for product items and update them regularly.

When starting a business, you need to make a list of competitors for key queries on the Internet and look at their offers. The buyer will compare you with them. If the prices are too high or you do not have additional services, then most likely the buyer will choose another seller.

You don't have to lower your price to attract customers. It is often an indicator of quality - if your product is significantly cheaper than competitors, buyers may consider it low-quality.

It is better to use trade marketing activities that will help differentiate your online store from others. So, you can offer free shipping, special warranty conditions, or add a small gift when purchasing a product.

How to arrange delivery

After selling a product, it is important for online entrepreneurs to quickly ship the product to the client. In large cities this is quite simple - there are courier deliveries, delivery to departments, and pick-up points. But there are difficulties with shipments to the regions.

National postal operators with a maximum network of branches within countries help here. Thus, it is now actively helping to develop the e-commerce market in Kazakhstan - reducing delivery times, opening new parcel delivery points (parcel lockers, parcel supermarkets) and simplifying the payment process, thanks to its status as a bank. Thus, online shopping is becoming more accessible for residents of small towns and remote regions.

Therefore, sellers need to think not about “how to deliver the goods,” but how to properly organize logistics to satisfy customer requests. There is no need to complicate delivery; on the contrary, it is better to use those methods that customers are accustomed to and find convenient - some prefer to wait for the courier, for others it is convenient to stop by a parcel terminal on the way or go to a post office near their house. Give customers choice.

Come up with a name for the online store

For small and medium-sized businesses, the brand as such is not so important. As consumer behavior in the United States shows, every year buyers are less and less inclined to choose a brand and prefer quality. But when choosing a store name, you need to consider 3 factors.

First. The ideal store name is a short, simple word that can be easily dictated over the phone or written in a browser. Second. It should not be repeated and be the same as that of competitors. Finally, the name needs to reflect the assortment that is presented in the store.

In addition, to promote your business on the Internet, it is better to choose a domain name that matches the search query. This way, you will get an advantage in search results compared to your competitors. For example, if you are a food delivery business and your website is called “food delivery,” then customers will find you faster through a search query, and your website will rank at the top.

However, if you are planning a high-level store, then of course you need to carefully think through the name and unique offer, having previously studied the target audience and niche.

Why do you need a business plan?

To develop your business, optimize costs and reach new levels, you need to draw up a detailed business plan. It takes into account all expenses - purchase prices for goods, employee salaries, hosting fees, rent, and even the time you spend creating a product description and photo.

In addition, you need to calculate how much it costs to attract one order, what volume of orders you receive and what is the average purchase receipt, taking into account seasonal factors. Such calculations will help determine both the prices of goods and the profitability of the business as a whole.

To manage your business flexibly, you need to regularly return to your business plan. Try to predict what will entail an increase in business in 2-3 times, what additional efforts and resources need to be attracted to expand.