Profitable business ideas in the entertainment sector. Business ideas in the field of entertainment for children Popular entertainment for children

I recently learned about an English family who set up a real amusement park on their farm (and called it Mountain View Ranch, its website is mountainviewranch.co.uk):

This park occupies 100 acres of land (404 thousand square meters). More simply, this area can be imagined as a huge square with sides of 636 meters.

There's just so much to be found in this area of wild land.

There is sand and benches under sun umbrellas:

There are wild bushes that you can walk between.

You can ride a Segway along the forest trail (as well as on a special track):

Although you can ride Segways everywhere in this park:

There is entertainment for all ages, especially for children (after all, families come here). You can ride simple horses:

And you can climb on rope structures:

There is also just a slide:

A place for making a fire and archery is a must:

There is a petting zoo where, in addition to pigs and rabbits, you can see chickens, kids and horses:

There are fairytale trails with a magic tree for children:

fairy-tale characters:

and living fairy-tale characters:

You will find even more photos, as well as information about the entertainment offered in this park, on the Facebook page: facebook.com/thecentreofadventure/ (by the way, it has a lot of likes, which indicates the popularity of this park, despite the age of the business).

You can watch a purely childish look at the entertainment in this private park in this video:

For tired visitors, a married couple will offer relaxation in spacious lounges (in addition to armchairs, sofas and tables, there are books and board games):

And for those who are hungry there is a huge dining room:

Judging by the size of the dining room, there are a lot of guests here. Business is booming. And this is not surprising (although it is surprising that it grew so quickly in just two years of existence). I looked at the prices of a private amusement park - they are more than modest - only 3-4 pounds per person (for staying in the park the whole working day - from 9 am to 5 pm).

However, you have to pay for some attractions. For example, the cost of a rope ride is 13 pounds for two people. Segway rides cost £25 for 50 minutes.

The park also accepts group and corporate applications. It also allows you to celebrate birthdays on its territory (for a fee).

In the coming year, the entrepreneurial family plans to build another treehouse, several tepees and add several adventure trails.

If you look at this business from the outside, then it does not involve a large number of financial investments (well, except for paying for land, of course. But land outside the city should not be particularly expensive). Especially at the very beginning of development.

Bringing sand, building simple attractions and wooden benches with canopies is not very difficult. At first, you can prepare a place for small companies and gradually acquire new attractions and new entertainment areas. This is not like building a Disneyland - everything is much simpler. But it also brings in income.

Because people love to relax. Moreover, they like to relax in an unconventional way - not in sanatoriums and city parks and squares, but in the wild, around the fire and wigwam. In the fresh air and away from the hustle and bustle.

Moreover, this private park is not located near London or any other large English city. It is located a few kilometers from the small town of Caerphilly. Here's what the area looks like through the eyes of Google:

I learned about the entrepreneurial history of this English family. First (in 2004) they created a children's cafe. Then, in 2009, they organized a children's play center in the city of Cardiff (population 300 thousand):

This gaming complex occupies a smaller area. It has both outdoor and indoor play areas. Therefore, it works in any weather, at any time of the year. It has approximately the same principle of charging for entry. The pleasure costs from 6 to 7 pounds per child (depending on the day of the week). And you can also stay in it all day - from 10 am to 6 pm.

And so, probably, when the entrepreneurial couple realized that the business was going well, and felt the strength to create an even larger-scale similar business, they decided to open a similar family amusement park on a larger area (she, however, had to borrow money from investors; but since she had already proven her entrepreneurial viability, investors gave money without a squeak).

Therefore, if you are not confident in the future success of your enterprise, do not immediately take on a large scale. Create something smaller and less expensive. Try your hand at your chosen field of business with minimal investment.

I also think that the success of a business depends not only on entrepreneurial experience, but also on the chosen field of activity. It’s not for nothing that the family of entrepreneurs mentioned above chooses businesses related to children - they are interested in it and succeed. It’s not a fact that it will work out for you (perhaps because you don’t like children).

Moreover, you need to start with a smaller business in your chosen field in order to understand:

- Is this your topic?

- Do you know how to run a business?

Therefore, this type of business is, of course, not for everyone (like any type of business). But I personally really like the idea. I would go to such a park with my children.

If we learn to create similar amusement parks in our cities and villages, our people will be able to have organized recreation in nature not only during vacations and holidays, but also just on weekends or during the week. The children will run around and have a blast. Adults can relax and breathe in the fresh air of their own - for a reasonable fee. Benefit for everyone.

Almost every person who works hard all week long is looking for an interesting and useful way to spend time on the weekend. The entertainment business is a specific area that requires constant development from the entrepreneur and the implementation of new ideas in practice. What is meant? For example, if you have your own beer bar, then why not add the opportunity to sing karaoke in your establishment in the future, or offer original types of snacks. In this segment of the market related to customer entertainment services, many entrepreneurs fight for the client, since people often choose either the best or cheaper.

The largest percentage of entertainment establishments and complexes are dedicated to business for entertaining children; this can be an amusement park, game rooms, various competitions and events that make money from ticket sales. This is a large part of the market and, as you know, they don’t skimp on children; it is most profitable to start from scratch in the children’s entertainment sector. For adults, there is also a whole entertainment industry: various bars, concerts, active recreation, excursions, etc. Each of these areas requires its own characteristics for development and promotion.

One of the main advantages of this line of activity is the opportunity to work both in large cities and in the regions. For example, in a small town this niche may be completely free, and you will be the first who can organize everything and make good money on it. Yes, it is more difficult to attract a client there, but there is no competition, you can slowly develop your business, improving it every year. And if you take a metropolis, then you need to follow modern trends, and people will choose where it is better, and you may not earn anything at all, budgets are needed there.

Here is a classification of the main categories of business ideas in the entertainment sector:

children's centers: attractions, recreation parks, various events and competitions with animators.
active recreation: paintball, fishing, cycling and quad biking, etc.
winter activities: skiing, snowboarding, skating.
entertainment establishments: cafes, bars, restaurants.
cultural program: galleries, museums and other places.
concerts and much more.

We have named the main areas where you can make money on entertainment. In each of these categories there are narrow niches, you can start with them and strive in the future to become a full-fledged large-scale business. During a crisis, the demand for these services falls slightly, and people begin to save. It is important to predict this and also optimize business processes and try to reduce monthly payments. In this category of the site, we made a selection of working ideas in the niche of small entertainment business and tried to describe everything in as much detail as possible, with calculations and assessment of profitability. We hope you find this useful. Read, comment and leave your feedback about this area of activity.

Before starting their own business, entrepreneurs search for business ideas in various fields of activity. A business based on leisure is quite profitable. Business ideas in this area are always in demand. The following are very popular among people: children's attractions and centers, parks, and quests.

Ideas for business in the field of leisure and entertainment

Recreation and entertainment are represented by various enterprises:

amusement parks;
children's centers;
swimming pools;
paintball;
climbing walls;
skateparks.

Entertainment for children can become a separate category of business ideas . This category, like the entire sphere of recreation and entertainment, generates quite high income. Children's entertainment as a business idea , means: trampoline centers, rope centers, cinemas, game complexes.

If you want to open an entertainment complex , but don’t know where to start, then on our website you can find a large number of business ideas. They are articles describing the implementation of the original concept.

The implementation of the idea begins with a business plan, paperwork, and search for premises. An important point is staff recruitment. He must be competent in the field of entertainment and recreation, and also be able to find a common language with children and their parents.

Catalog of business ideas

Buy business portal is a portal with informative articles in the following areas:

ready business;
franchises;
business plans;
business ideas.

It is possible to find a business concept based on various factors: financial component, payback of the enterprise, costs, pros and cons of the concept. This information is described in our articles.

If you want your business to be successful, then in addition to choosing an original concept, the entertainment services provided must be reliable and of high quality.

Running a business based on leisure is quite difficult. The businessman is recommended to analyze the selected area so that no questions arise in the future.

A reasonable approach to the implementation of a business concept will bring profit and customers, which will lead to a quick payback.

Regardless of the field in which the population of Russia is employed, everyone has a need for rest and entertainment. Therefore, the entertainment business will never lose its relevance. But the most important thing is to choose or form the right business idea that will generate income. They can even be very profitable, but before implementing them it is necessary to conduct a market analysis.

Business ideas in the entertainment sector - the most relevant and profitable

You should start any business by choosing a business idea and registering the enterprise. Drawing up a business plan with calculations of expenses and future income will also be an important stage of work.

Advice: Before opening any business, it is necessary to analyze its profitability. The best option would be to contact specialists for this.

Laser paintball

Laser paintball is a type of paintball that means there is no need to buy paint balls and get your clothes dirty. In addition, unlike a regular game, this one does not require instructors, since defeats are recorded automatically using a computer. The opening of such an enterprise will be especially profitable in tourist areas, so this idea can easily be implemented as one in the Krasnodar region.

Segway rental

Segway is a new generation scooter that has recently gained great popularity among lovers of progressive technology. This device ensures fast movement with less energy and time, ease of operation, environmental friendliness and lack of noise.

The cost of one device on two wheels can range from 10 to 100 thousand rubles. To organize a rental business you will need at least 2-3 Segways. As a rule, the place for rental is chosen to be crowded - recreation parks are perfect for this. You don’t need special premises for this, and you can even store the devices at home. This idea is suitable as one of the simplest.

Trampoline Park

How to make money during a crisis? It is unlikely that this will be difficult if you decide to open a trampoline park. On the one hand, in difficult times, any entertainment business is risky, but trampolines, oddly enough, have been and will be popular in the near future. Moreover, there are trampolines for both adults and children; their cost will depend on the purpose. You can register a business as an individual entrepreneur and sell it in recreation parks.

Mobile planetarium

An interesting business idea in the entertainment sector for parents and their children involves purchasing a frame made of light alloy materials and investing from 100 to 200 thousand rubles. The diameter of the dome, as a rule, reaches 5 meters, height – 3 meters. This device can be installed both indoors and outdoors. Equipment you will need is a fan for quickly inflating the planetarium, the inner shell of the dome for projection, the fabric dome itself, and chairs for spectators. To make it more impressive, you can purchase or have special astronaut suits made to order.

Skate park

The popularization of active recreation and sports in Russia is gradually raising them to a new level. For this purpose, sites are built and rebuilt, sports equipment is purchased and installed. Meanwhile, skate parks can be especially popular, since here special equipment is installed for skateboarding and they provide free use of the territory, when it can be difficult to skate in ordinary parks.

It is best to install appropriate sites in or near the center. The park can be both indoor and outdoor. In this case, the first option is better, since it will be in demand in winter. In order to open a park, it is necessary to develop its plan and approve it with architects and the city cadastral chamber. You can offer equipment as additional services, so the popularity and importance of the enterprise will increase significantly.

Climbing wall

For several years now, the climbing wall has remained one of the most popular places for a pleasant pastime. At climbing walls you can simply get an adrenaline rush, or you can prepare yourself for climbing a real mountain. Climbing walls today come in three types: children's, entertainment and sports. The least expensive are children's, the most expensive in terms of organization are sports. Depending on the composition and configuration, they are divided into modular (assembled in a special room) and mobile (assembled in 2-3 hours and consist of portable structures). In addition to the main structures, it is necessary to purchase special equipment: safety devices (helmets, ropes, cables), gymnastic mats, various consumables.

Advice: both children's, entertainment and sports installations can be combined in one building, but in different rooms. This will increase the popularity and demand of the enterprise.

House with the ghosts

Along with various quests, various “panic rooms” have been very popular for several years now, and over the years they have become more and more realistic. Scenery and installations can be supplemented with computer special effects and actors. The most important thing is to remember that the more realistic the situation in such a “haunted house” is, the more real emotions visitors will experience and the more popular the site will be. The main expenses for starting a business will be the cost of renting and renovating the premises, as well as decorations.

Aerodynamic tube

Before opening a business with, you need to weigh the pros and cons. Firstly, the installation itself can cost from 50 thousand to 1 million dollars, and secondly, since its maintenance is very expensive, the time spent in the wind tunnel will also be expensive for those interested. It is not practical to open a business in small towns. The cost of a wind tunnel depends on the dimensions of the device and the country of origin. Domestic products are cheaper than imported ones. In addition, the pipes can run on electricity and fuel.

Where can I get money to start a business?

The easiest way to get money to run an entertainment business is to earn and save. But if this is not possible, you can consider one or more other available methods:

Take a loan from a bank. The difficulty with this method is that it is quite difficult to get a large amount.
Find a partner. A business partner can be a friend, friend or relative. The most important thing is that he has the opportunity to invest money. However, there can also be several partners - it all depends on the scale of the business.
Find an investor.
Receive subsidies from the state. To do this, you will need to develop and present a well-written business plan.
Launching a related business that does not require investment. Having earned and accumulated a certain amount in such an enterprise, you can change the scale and direction. You can also implement your business idea, but in small quantities, and gradually expand your activities.

Steel Vitalina Alekseevna Researcher at the Kama State Engineering and Economic Academy

The range of entertainment for modern people is wide and varied and is a kind of “mirror” of modern culture, fashion and technological progress. With the development of the need for entertainment, a significant sector of the economy has emerged, including entertainment-oriented enterprises and generating billions of dollars in turnover. However, despite the significance and scale of the modern entertainment industry, neither in modern statistical practice nor in the scientific research of Russian specialists to date there are any criteria for identifying the sphere of activity involved in entertaining people, nor is there a serious classification of its main types and forms. The purpose of this article is to determine possible ways to classify methods of entertainment and typology of entertainment infrastructure objects.

In a broad sense, entertainment is pleasure caused by a complex of positive emotions and impressions that accompany the entertainment process or are its result. Sources of entertainment can be various types of activities of the subject that bring pleasure and create a positive emotional background. To date, many of these areas have become objects of commercialization and have formed the modern entertainment industry. Table 1 presents a classification of the main types of entertainment, which, with a certain degree of convention, can be classified into one group or another, in accordance with the selected classification criterion.

Table 1. Classification of main types of entertainment

The first group of entertainment is formed on the basis of the type of source of positive emotions and impressions, which can be various types of active activities (including non-professional sports), informal communication, contemplation of public entertainment events. A unique source of pleasure is the physical effect on the body, as well as the chemical effect on the brain's pleasure centers.
In accordance with the method of organization, we can distinguish entertainment that is presented by service industry enterprises, as well as those that do not require the participation of anyone in the role of organizer - that is, amateur entertainment.
With the development of information technology, a significant part of entertainment has moved from the real sector to the virtual, forming a group of virtual entertainment methods.
Depending on the number of people having fun, we can distinguish individual entertainment, group entertainment and mass entertainment, which, as a rule, involve the creation of specialized entertainment infrastructure facilities.
The classifier identifies a special group of entertainment - “legal and prohibited”. Today, the social orientation of the entertainment industry is becoming essential. It is well known, for example, that entertainment aimed at satisfying human vices ultimately leads to the degradation of society. Thus, the refusal to punish drug use and the transition to the legal sale of drugs turned the Netherlands into a kind of Mecca for drug addicts, into a specific “Dreamland”, with a special “entertainment industry”. In some countries, the “sex industry” and corresponding “sex tours” are classified as prohibited entertainment.
According to the degree of intensity of activity in the entertainment process, one can distinguish active types of entertainment, which involve physical activity of the subject, and passive ones, which do not involve it.
Depending on age, there is a group of entertainment for children, middle-aged and older people.

Currently, there are many enterprises involved in organizing and conducting entertainment events.

The totality of enterprises engaged in entertaining people is classified as a social and cultural service, along with education, healthcare, physical education, sports, regardless of the form of ownership, and forms a modern entertainment infrastructure.

Creating systems for classifying entertainment infrastructure objects for different market segments has recently become a popular activity. But many experts believe that it is somewhat premature to talk about the classification of entertainment infrastructure facilities. “This market has been developing recently (since the early 1990s) and in many ways chaotically. Existing facilities are few and scattered."

Attempts to classify entertainment infrastructure objects can be found in various research works. Thus, the work presents a classification of entertainment centers according to the type of recreation they are focused on: passive recreation (cinemas, gambling); active recreation (billiards, bowling); sports recreation areas (karting, ice skating rinks); sports and recreation areas (fitness, swimming pool, tennis, golf). However, this division is very arbitrary, since the boundaries between the last three groups are not clear: all sports entertainment can be included in the types of active recreation, and billiards and bowling in some cases can be classified as sports.

In general, the specifics of the activities of entertainment facilities are determined by their specialization, profile and accessibility for visiting (Table 2). The identified criteria are decisive in matters of management and marketing of these objects.

Table 2. Types of entertainment infrastructure facilities

If we approach the issue of classifying entertainment infrastructure objects from the perspective of their main specialization, then we can distinguish five relatively stable groups. The first group, in accordance with the presented classification, included objects that organize film screenings, live performances by pop artists, various shows, sports and other entertainment events. The activities of such objects are focused on aesthetic perception, and are mainly not associated with the amateur performances of people who are content with their position as spectators. These can be all kinds of concert halls and venues, cinemas, stadiums, arenas, etc. The second group includes institutions for active non-professional sports and fitness: swimming pools, ice skating rinks, gyms, sports clubs, etc. The third group is represented by institutions culture: museums, libraries, theaters, exhibition galleries. The fourth group includes enterprises organizing recreation and leisure: cinemas, water parks, clubs, discos, disco bars. The last group is represented by gambling establishments: casinos, slot machine halls, bookmakers.
In accordance with the profile, entertainment centers of the “family”, “children’s” and “adult” format can be distinguished. The first type of entertainment center is aimed at families who come here to spend their leisure time. Usually in such centers much attention is paid to cafes and restaurants, gaming attractions and arcades. Family fun centers are suitable for almost any type of theme park, indoor family fun and leisure center. For the construction of such facilities, fairly large areas are selected in places where there is no dense development and the cost of land is quite low. Of course, the family center must fully justify and live up to its name. Therefore, operators make sure that all family members can have an interesting time there. In particular, bars are usually set up for parents and “adult” games are organized - bowling, billiards, etc. The workload of such centers, as a rule, is subject to significant seasonal fluctuations, which does not have the best effect on their profitability. Among the first family centers that appeared in Russia, we can note “Fantasy Park”, “Planet of Entertainment”, “Kino and Domino”, “Ogo-Gorod” (Moscow), “Igromax” (Kazan), “Salen” (Anapa).
- The concept of “Children's Center” involves a complex of entertainment exclusively for children. Typically, these facilities are located in shopping centers and malls. Even during the design process, special areas are allocated there, thus trying to teach children to spend their free time in shopping centers. Children's centers occupy a smaller area, since there is no need to set up bars, restaurants, bowling alleys, or billiards there. As a result, renting premises for children's entertainment is much cheaper than for family entertainment centers in the same mall. The first children's play centers (game libraries) "Cosmic" appeared in Moscow, St. Petersburg, Ufa and Kostroma. In Russia, this concept is actively developed and implemented by the trademarks Game Zona, Crazy Park, Star Galaxy, Igromax, Dinoplanet, Play Day.
- Entertainment centers for adults are built taking into account the peculiarities of the psychology of mature people. The significant difference between this concept and those described above is that the arrangement of entertainment centers of this format is more profitable and does not involve serious restrictions. Family centers require a plot of land that meets a range of requirements, and large investments for the construction of a large-scale building outside the city. To create children's centers, a shopping complex or a separate premises near residential areas is required. At the same time, none of the first three formats of entertainment centers satisfies the leisure needs of a large category of citizens who spend most of their time in the epicenter of the metropolis. To create conditions for communication and recreation for serious and successful citizens, a fundamentally new structure of entertainment centers was needed. This niche was occupied by the concept of entertainment centers for adults, focused on the atmosphere of the city center, offices, corporate parties, business lunches, etc.
It should be noted that in Russia this concept has not yet been presented in its pure form. It is partially represented in bowling centers and nightclubs. But it can be fully implemented within the framework of four gambling zones, the opening of which is planned during 2010-12. It seems that this format is most suitable for gambling establishment operators who know how to work with adult clients. Among the objects focused on this concept are the Nevada entertainment center (St. Petersburg), the Astoria entertainment center and poker club (Moscow), the Atlantis entertainment center (Omsk), the cultural and entertainment complex with the Batyr casino ( Naberezhnye Chelny).
Over the past few years, there has been an active process of developing new forms of realizing free time, the essence of which is the transition from mass to intimate forms. And this is primarily manifested in a certain elitism of a number of entertainment institutions, their inaccessibility to the general population. It is this factor that mainly determines the growth in the volume of sales of entertainment services to the high-income part of the population, which are closed to the general public. The so-called intimate exclusive needs of the closed club elite are served by VIP rooms in casinos, elite clubs and restaurants, and specialized closed VIP areas of entertainment centers.
Another distinctive feature of entertainment facilities is the way they are located. The difference is in functionality. Outdoor entertainment represents the outdoor class. These are all kinds of amusement parks, culture and recreation, zoos, playgrounds, dance and stage areas. Outdoor is a seasonal and mostly dependent form of entertainment presented indoors. These are all kinds of entertainment centers: cinemas, water parks, shopping and entertainment centers.

Another important aspect in describing entertainment industry facilities is the size and scale of their operation. The world processes of globalization and business consolidation have also affected the entertainment industry. Recent times have been marked by the emergence of large-scale entertainment projects that combine several areas of entertainment.

The classification of entertainment industry facilities by the range of services offered is presented in Table 3.

Table 3. Classification of entertainment industry objects according to the range of services offered

Specialized entertainment infrastructure enterprises are entertainment centers with a clearly defined target orientation with little participation of related services. As additional services, there are usually food courts and retail establishments selling goods related to the specialization of the center. These can be free-standing cinemas, bowling centers, casinos, water parks.
From the point of view of payback, the most profitable are mixed forms of entertainment facilities. There are two principles for the formation of mixed entertainment infrastructure facilities. Firstly, it is a combination of 2-3 areas of entertainment. This principle is used to build facilities with related areas of entertainment - billiards and bowling, cinemas and arcades, roller skating rinks and skating rinks. Secondly, it is the use of the entertainment component as an addition to the main specialization of the object. The most typical case is the location of entertainment areas within shopping centers (shopping and entertainment centers). Successful pioneers in the field of “trade + entertainment” can be called IKEA and McDonald’s. The range of entertainment services that can be provided in such a center is quite wide. Popular entertainment includes billiards, bowling, slot machines with video games and sports simulators, go-karting, a roller rink, a shooting gallery, and children's attractions.
The main difference between a shopping and entertainment center and a specialized one is that a free-standing entertainment center is an enterprise with a narrow focus. Such entertainment centers can provide services at a very high level due to their specialization. The goal of entertainment in a shopping center is to make the visitor spend maximum time in it. Developers view entertainment as a “bait”, thereby trying to increase profitability and reduce the payback period of the entire facility. Often, an entertainment area in a shopping center is used as an anti-crisis tool. In addition, some entertainment in shopping centers is free. Examples of shopping and entertainment centers are festival centers, cultural and entertainment complexes, shopping and public centers.
Multidisciplinary entertainment centers and geographic entertainment zones are represented by large-scale entertainment projects, including objects of various entertainment specializations and a full range of related and ancillary services. As a rule, such centers are objects of tourist interest and have the appropriate infrastructure. For example, the entertainment city of Las Vegas, famous for the world's largest casinos and most luxurious hotels, unique shows, varied restaurants and nightlife, attracts 25 million tourists annually. Theme parks are also independent entertainment facilities with a complex entertainment infrastructure - these are huge complexes that combine the most incredible attractions, hotels, restaurants and shops on one territory. Another example of a large-scale entertainment area is Sentosa Island (Singapore). Its entire territory is reserved for an entertainment center, including museums, a water park, a fashionable amusement park and attractions for all ages. The creation of multi-functional entertainment centers is also planned in Russia as part of the project for the construction of four gambling and entertainment zones.

In addition to those presented above, several other stable parameters can be identified for classifying entertainment infrastructure objects. These are parameters such as: type of entertainment services (targeting a specific group of consumers: youth, children, families, etc.); the size of the entertainment center (the number of visitors for which it is designed); pricing policy (which segment of consumers, depending on income level, is it intended for), etc.

The complete understanding of the main types and forms of modern entertainment allows us to talk about instrumental approaches in managing these enterprises.

Orlov, I.B. / I.B. Orlov. Sociocultural service at the present stage // Bulletin of MGUS. Series. Humanitarian sciences. 2007. No. 2 (2). pp. 16-19.

Nikitina Elena. Profitable place: In terms of income and entertainment // Vedomosti. 22.11.2004, No. 214.

The market for entertainment services and the investment attractiveness of opening an entertainment establishment in Moscow. June, 2006.