*Calculations use average data for Russia

What is the most profitable business that can boast the highest markups? In this collection we have collected 15 business ideas where the margin can reach 300%, 1000% and even 4000%.

The markup on goods can be high in almost any type of business. Especially when it comes to selling branded, designer and other items that claim some kind of exclusivity. But some goods have a high margin purely due to physical reasons - their cost is initially low due to the low cost or small amount of materials used in production, which allows not only manufacturers to earn money, but also reseller suppliers, increasing their prices up to 300% or more. It’s worth mentioning separately about catering, where markups of 300-400% are found almost everywhere, so 500-800% can be considered a high markup here.

You might be surprised, but the product with one of the highest markups is... paraffin church candles. Yes Yes. The trade margin on them can reach 3000%, since the cost of one candle is only a few kopecks. Although candles are the most marginal product, you need to understand that the production of church candles is unlikely to become manna from heaven and make an entrepreneur rich. The market, as they say, has long been “divided,” and without connections with church representatives it will be almost impossible to promote your products to churches.

A category of clothing such as underwear has a large markup. Even if a lingerie store operates in the middle price segment, the usual markup is 200-300%. This is due to low production costs, minimal storage and transportation costs. If underwear is positioned as designer, then the markup immediately soars to 1000-1100%. The only reasonable limit to markups is a high level of competition. Despite the fact that lingerie is the most profitable product, there are a lot of lingerie stores, especially on the Internet.

The average markup on prescription glasses in optical stores is about 200% and can reach up to 300%. Among the assortment of optics, frames for sunglasses lead in terms of markup - which can reach 1300%. Entrepreneurs note that another advantage of the business idea is the small size of the goods, so there is no need to rent large spaces.

Selling cotton candy is an activity that does not require any excessive effort or skills from you. In addition, cotton candy is the highest-margin product, the markup on which exceeds 4000%. If you sell cotton wool together with freshly squeezed juices and snacks, you can increase the profitability of the outlet.

If you're looking for a high-margin business, look no further than popcorn. Just two tablespoons of “raw materials” can give you a liter volume of the finished product. Popcorn is one of the most marginal goods. The markup on popcorn is on average about 600-700% and reaches 1500%. At the same time, investments are low - you can start selling with a small tray with a popcorn machine costing 10-20 thousand rubles.

A normal markup on costume jewelry can be considered 200-300%, although some entrepreneurs bring it up to 1000%. Costume jewelry is a product of impulse demand and sells well in crowded places, such as shopping centers. There is no need to open a large store - an island format outlet will suffice. The average purchase price is 500-700 rubles.

Drinks are traditionally one of the highest-margin items on the menu of cafes and restaurants. A markup of 300-400% is quite common, and due to baked goods and desserts (all kinds of donuts, muffins, waffles with toppings), the final markup can easily increase to 600%. The business is attractive due to the abundance of formats for any budget (you can open as a regular full-format coffee shop, a coffee-to-go outlet, a mobile coffee shop, engage in coffee vending, etc.), as well as the growing consumption of coffee.

Ready ideas for your business

Wedding dresses are a product with one of the highest margins in the clothing world. The markup here can reach 300-500%. This is due to the general markup for a wedding, which happens “only once in a lifetime,” and for which “no money is spared.” An equally large markup is set for all kinds of related wedding accessories and attributes, including costume jewelry, decorations, wedding photo albums, wine glasses, etc.

A large markup (about 250%) can be placed on plaster figures, which are used to decorate gardens and personal plots. This business is attractive due to the simplicity of the technological process and its small investments - 228.5 thousand rubles are enough to open your own production, which can be repaid for 5 months. work.

A dish like khinkali does not require expensive ingredients, so the trade markup on it can be about 250-300%. While the cost of one khinkali is about 13 rubles, the cost is about 45 rubles, while a standard portion includes five khinkali. In essence, the buyer is sold five large dumplings for 225 rubles. However, the word “khinkali” can mean a cafe that serves not only khinkali, but also other dishes of Georgian cuisine.

A flower shop is a business that does not require any serious business processes and hiring a large number of employees - it is advisable to just find a replacement, or you can even work yourself. And although flowers are not the highest-margin product, there is a fairly large markup on them, which can reach 300%. To open a small flower shop with an area of ​​about 20 square meters. meters will require about 330 thousand rubles, but if you wish, you can start on an even lower budget and on a smaller area. Such investments can be recouped within six months of operation; the net profit of flower shops varies from 50 to 110 thousand rubles. The disadvantage of such a business is the pronounced seasonality of demand.

Ice cream is considered a delicacy with a high markup, the normal markup for which is about 200%. There are many business formats - a full-fledged store, a counter, a counter or an island in a shopping center, a cart, a microvan and even... a boutique. According to the owners of ice cream parlors in the shopping center, the markup on loose ice cream in cups ranges from 400 to 1000%.

Ready ideas for your business

To prepare waffle fast food (Belgian waffles), a waffle iron is enough, which can be purchased for less than 5 thousand rubles. Due to the low cost of the dough and the small number of fillers, the markup on waffles is 600-1000%.

Pancakes are a product that is easy to prepare, but extremely promising in its capabilities. You can fill the pancake with anything, and this leaves wide scope for culinary creativity. Your own business selling pancakes is attractive due to low investments in equipment (a professional pancake maker for two surfaces can be bought for 15 thousand rubles) and the ability to make markups on marginal goods up to 300-400%. Approximately the same markup is set for pizza.

To open your own smoothie bar in an island format of 5-6 sq. meters in a shopping center will require about 465 thousand rubles. and it will be able to bring in about 80-100 thousand rubles. per month. The advantages of smoothie bars include a relatively free niche, small investments, simplicity of technology for preparing drinks, the fashion for smoothies, and as a result - a high markup that can reach up to 1000%

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04Sep

Hello! Today we are publishing another selection of profitable and promising business ideas for 2019. We have divided them by the amount of initial investment to make it easier for you to choose a profitable business idea based on your finances. At the end of the article we also provided links to other collections of ideas.

Profitable business ideas with investments from 100,000 to 300,000 rubles

Below is a selection of 13 profitable business ideas with small investments from 100 to 300 thousand rubles.

Business idea 1 – Opening a paintball club

The approximate investment is 260,000 rubles.

The essence of this business idea - open a modern paintball club for outdoor enthusiasts. This sport is gaining popularity among people of all ages who want to gain new experiences and emotional release. Active paintball is based on building strategies and the desire to touch military disciplines.

Implementation of the idea:

The amount of money invested depends on the choice of indoor and outdoor sites, the number of personnel and the following necessary steps:

• rental of premises for the winter season;
• purchase of protective and shooting equipment;
• organization of changing rooms, parking;
• purchasing additional targets, inflatable obstacles for the game.

Experienced organizers suggest starting with a minimum set of 10 sets of equipment, uniforms for players, and a filling station for small arms equipment.

You can earn income by regulating the pricing policy of the cost of one game. For example, by setting a price of 600 rubles per person for a session of 2-3 hours, you can make a profit of at least 50%. The only difficulty is that it will take time to fully return the invested funds. Some savings can be obtained by inviting beer outlet owners to cooperate, purchasing some used equipment, and engaging in self-promotion on social networks.

Business idea 2 – Water attraction business

Approximate investment - 240,000 rubles.

The essence of the idea : The business idea is to organize an entertainment place near a body of water using inflatable attractions. This is a seasonal profitable activity that does not require special training or education. The main problem is choosing the optimal location for equipment that has good traffic and will provide a constant load. The attraction is designed for people of all ages, children.

Implementation of the idea:

The main part of the costs falls on preparation for the opening and the purchase of everything necessary for work:

• purchase of an inflatable attraction and its components;
• payment of rent for accommodation;
• employee salary;
• transportation costs.

By placing such a slide or trampoline in a good, busy place, you can get a monthly income of 100,000 rubles. With a total monthly expense of 35,000 rubles, the profit can be 65,000 rubles. The problem is seasonal income generation, which is limited to the summer months. Among the positive features of this idea are the possibility of renting out the attraction and ease of storage in the off-season.

Business idea 3 – Opening a store selling loose tea

The preliminary investment amount is 300,000 rubles.

The essence of this business idea consists of organizing a stationary retail outlet for the sale of loose tea of ​​different varieties. This is a promising sector of work due to a large target audience and constant demand for products. By offering a wide range of well-known and unusually tasting varieties at reasonable prices, you can acquire a solid circle of regular customers and receive a stable income.

The popularization of tea in Russia is now at its peak. Many show business stars also promote this natural drink. Many stores host tea ceremonies and tastings of new and unusual varieties. And some stores, in addition to selling loose tea, offer exquisite gift sets that sell like crazy on the eve of the holidays.

Implementation of the idea:

• purchase of inventory for the first period;
• rental of retail space;
• purchase of equipment, display cases;
• purchase of packaging materials.

The most significant expenses are incurred on the purchase of circulating goods, which are sold at a 100% markup. The total sales volume with a good location can reach 200,000 rubles. After calculating the cost, deducting rent and employee salaries, a profit of 40,000 rubles remains. An increase in income can come from offering related goods, some types of spices, coffee or accessories for tea drinking.

Business idea 4 – Opening a culinary school

The investment amount is 300,000 rubles.

The essence of this project - opening of a modern school in which anyone can learn how to cook certain dishes and get acquainted with famous world recipes. This type of useful leisure is gaining particular popularity among people of different ages, housewives and office workers who want to join the haute cuisine. It is logical to open such a business in big cities, offering thematic courses.

Implementation of the idea:

Opening a school is a costly project at the first stage that requires significant financial investments. Most of the investment is in renting premises, which can be a cafe, a dining room or a large hall with communications. In addition, you need:

• modern professional equipment;
• several sets of cookware and accessories for cooking;
• wages for a qualified chef with regalia.

For the convenience of clients, you can offer one-time programs, weekly or monthly courses, and on-site classes. The average bill for one-day training is 800-1000 rubles. You can work with groups of 10 or more people daily. After deducting all overhead costs of utilities, a school can bring in from 5,000 rubles every day, completely covering the costs in two to three months.

Business idea 5 – Opening a massage parlor

Estimated investment - 220,000 rubles.

Project basis - opening a specialized salon to provide preventive and therapeutic massage services to clients. This procedure is very popular among visitors of different ages and professions who take their health seriously. Many beauty salons make good profits from conducting sculptural massage courses for weight loss.

Implementation of the idea:

Such a project is characterized by great competition, so the choice of a place to work and the qualifications of future employees are in first place. Expense items will be:

• purchase of special tables and equipment;
• purchasing towels, clothing and work supplies;
• renovation of the premises to bring them into compliance with sanitary standards;
• payment to staff.

At the initial stage, advertising and promotion of the salon with the help of leaflets and social networks is necessary. The average price for a popular back massage starts at 400 rubles. Serving at least 6-8 clients daily, we can talk about a turnover of 3,200 rubles. The price includes overhead and administrative costs of 50%, so the monthly profit can amount to 48,000 rubles, which allows for self-sufficiency in six months.

Business idea 6 – Organizing scientific and educational shows for children

Initial costs - up to 150,000 rubles.

The meaning of this interesting ideas for organizing thematic performances, holidays and staging performances at events for children of different ages and teenagers. This is a new type of mass entertainment, which consists of enchanting shows based on simple chemical and physical experiments in which small clients can participate. This service is gaining interest as an alternative to the usual puppet theater or clown performances.

Implementation of the idea:

Such a spectacular project does not require any special financial costs if all organizational aspects are independently developed. The spending plan consists of several points:

• office rental;
• purchase of reagents for experiments;
• costs for equipment, tailoring of suits;
• advertising, website content.

Conducting mysterious experiments with lightning, explosions, and making cotton candy costs clients an average of 5,000 rubles. It is easy to calculate that if 20 such shows are shown per month, the self-sufficiency threshold will be overcome in 2 months. Considering the considerable cost and price of the experimental compositions, we can talk about real income in 4-6 months. Constant advertising is of great importance, and you should not skimp on it.

Business idea 7 – Rufa fish peeling business

Estimated investment - 170,000 rubles.

The essence of the idea consists of providing an exotic peeling service with Rufus fish. This interesting procedure has long been known in expensive beauty salons, where it is popular for its pleasure and originality. Many clients already prefer this type of fishicure to the usual one. Miniature fish that live in warm countries are excellent at removing unnecessary skin and bringing a feeling of relaxation.

Implementation of the idea:

An unusual business project does not require large financial expenses. The best option would be a sublease agreement with a beauty salon, swimming pool, sauna, or organizing such a place of work for a master at home. For one client, a room of 3-4 square meters is enough. Main costs:

• purchasing a set of Rufus fish;
• a spacious aquarium of a certain shape;
• a complete set of equipment to create ideal conditions;
• comfortable chair for clients.

An unusual idea requires mandatory advertising. The minimum price for treating feet with Rufa fish starts from 600 rubles. When providing additional services (pedicure, massage), it can be significantly increased. With an average workload and one aquarium, the invested amount can be recouped in less than a year.

Business idea 8 – Manufacturing of seals and stamps

The cost of investments is from 150,000 rubles.

Manufacturing stamps and seals for enterprises and organizations is a profitable business that is independent of the season and is in constant demand. Given the growth of small businesses, constant changes during re-registration and name changes, the number of clients will invariably increase. An additional income is the production of seals for archives and libraries.

Implementation of the idea:

To work at the first stage, you can make do with a standard set of sketches, and one trained person can handle the technical work. The main costs associated with opening such a workshop depend on the range of services and the choice of manufacturing technology:

• rental of premises for work;
• acquisition of computer equipment and special equipment;
• purchase of consumables;
• payment of taxes and wages.

Despite the demand for such services, most projects pay for themselves no earlier than 8 months, even when located in large cities, and the breakeven threshold begins after six months. Given the increasing competition in this market, in order to increase profits, new manufacturing methods, modern technological materials and components should be constantly introduced.

Business idea 9 – Sale of electronic cigarettes, hookahs, vapes

The amount of initial investment is about 200,000 rubles.

The basis of a business idea consists of organizing a point of sale of electronic cigarettes, hookahs, vapes, necessary compounds and mixtures for refilling. This is a current type of business activity, absolutely legal and legal, which can bring the owner an average income.

The target audience is people of different ages who want to replace real cigarettes, entertainment places and fashionable hookah bars. The relevance of this idea is also obvious, especially against the backdrop of the introduction of a law banning smoking in public places. Electronic cigarettes do not produce smoke, they produce steam. In addition, sophisticated gadgets are an excellent topic for discussion among connoisseurs of vaping culture.

Implementation of the idea:

The best option for opening such a store would be to use a franchise, which will solve the problem of product supply and support at first. At the opening stage, the main costs fall on the following items:

• renting premises for a retail outlet;
• acquisition of the first batches of products;
• a minimum set of equipment and furniture.

The cheapest electronic cigarettes start at 400 rubles. Therefore, when selling 4,000 thousand worth of products per day, we can talk about the transition to full self-sufficiency after two months of stable sales. Given the conditions of great competition in this sector, it is necessary to carry out active advertising, constant promotions, and discounts to attract customers.

Business Idea 10 – Selling packaged honey

Approximate investment - from 150,000 rubles.

General essence of the proposed business idea consists of organizing the process of purchasing fresh honey from farm apiaries, packaging it and selling it through retail outlets. The relevance is due to the constant increase in demand for high-quality and natural products among metropolitan residents, which are practically not found in modern supermarkets.

Implementation of the idea:

To implement the project, it is necessary to find several apiary farms that will provide raw materials, as well as:

• rent premises for work;
• purchase packaging equipment;
• find a supplier of new packaging;
• develop and order stickers from a printing house.

An additional expense item will be the maintenance of the vehicle and personnel. Main market options: retail chain of stores, wholesale buyers, own retail outlet.

An approximate calculation of profit can be made based on one kilogram of a sweet product: purchasing it at a price of 500 rubles per kilogram, you can package it in 200 gram containers. Selling each jar at a price of 200 rubles allows you to increase your profit to 1000 rubles. By subtracting from this amount the cost of honey, packaging, overhead and organizational expenses, you can get a significant income of 300-400 rubles per kilogram. Good savings are obtained by involving family members, your own car or premises in the process.

Among the disadvantages of this project - its seasonality, which will not allow you to make a profit all year round.

Business idea 11 – Landscaping and finishing of the territory

The initial investment is from 150,000 rubles.

At the heart of a business idea - organizing the complete process of landscaping the territory with laying tiles, paving individual areas, installing fences and laying out flower beds. This service is in demand among owners of private housing construction, shops, recreation centers and industrial enterprises who want to beautifully design paths, parking areas or improve the appearance of the adjacent area.

Implementation of the idea:

Construction materials are purchased by the project customer, therefore the main financial expenses of the entrepreneur are:

• purchasing the tools necessary for the job;
• payment of wages to employees;
• maintenance of office space and warehouse for inventory storage;
• transport services.

The cost of services must be calculated based on an estimate, which must take into account taxes, all time costs, wear and tear and depreciation of construction equipment. The calculation is made for the convenience of the client per square meter. The profit margin is also included in the estimated cost and is at least 20%.

A definite disadvantage of such a project is the complete lack of orders in winter. This period should be devoted to searching for customers, advertising and studying new technologies.

Business idea 12 – Making photo books

The initial investment amount is 150,000 rubles.

An interesting and enjoyable photo book business is available for people who want to engage in creative work. The new service is in definite demand among young parents, married couples and wedding photographers. It consists of producing an individual book-size memorial album from the customer’s photographs.

Implementation of the idea:

The project does not require a huge premises, and the main costs consist of several points:

• purchasing the necessary printing machine;
• purchasing equipment for manual processing of albums;
• training in bookbinding and photo collage design courses;
• advertising of services;
• purchase of consumables.

This project is perfect for implementation in a small town, thanks to the ability to work with orders via the Internet. Having determined the cost of one printed page, it is easy to assume a profit. For example, by stating the price of a sheet and hardcover cover at 100 and 500 rubles, respectively, you can determine the price of one photo book at 1,500 rubles. If the costs amounted to 600 rubles, then each simple order will bring income in the amount of 900 rubles. To attract customers and increase prices, you should add original covers and photo processing.

Business idea 13 – Sports nutrition store

Initial investment - 150,000 rubles.

Such a project involves purchasing from sports nutrition suppliers and selling it through your own store at a premium. The relevance of the business is due to the growing interest in a healthy lifestyle, the cult of a beautiful physique and a certain fashion for sculpted muscles. Sports nutrition is in demand among young people who want to adhere to a certain diet.

Implementation of the idea:

Opening such a store will be profitable in a city with a large number of gyms, health centers and sections. Good walk-through locations could be retail space in hypermarkets, sublease in a large store, or cooperation with a sporting goods department. For full work you will need:

• small room;
• purchase of a trial batch of goods;
• trade equipment and shelving;
• advertising.

The average trade margin for a similar product is 50%. With a monthly turnover of 100,000 rubles, after deducting expenses for the seller’s salary, transport and advertising expenses, a net income of 20,000 rubles remains. By taking on the functions of a seller and handling delivery, the project owner can significantly reduce these cost items.

Profitable and relevant business ideas with investments from 300,000 to 500,000 rubles

Below is a selection of 14 profitable business ideas with investments from 300 to 500 thousand rubles that are currently relevant.

Business idea 14 – Production of suspended ceilings

Preliminary investments - at least 300,000 rubles.

The essence of the idea consists of organizing the complete production process for manufacturing suspended ceilings of any size and type according to customer orders. The relevance of opening such an enterprise is due to the growing interest in this type of premises decoration. Homeowners and designers choose suspended ceilings due to the practicality and affordability of this decorative element. Impractical and short-lived whitewashing is becoming a thing of the past, but modern technologies are only gaining momentum, only increasing demand every year.

Implementation of the idea:

To implement the idea, you should select the optimal size production facility and purchase the necessary equipment. Additional investments will be required:

• purchase of high-quality raw materials (film);
• staff salaries;
• advertising costs, website maintenance.

To save money at the start of work, it is worth choosing to cooperate with wholesale buyers, construction and design companies in order to avoid maintaining a team of installation workers.

Based on the results of the work of most enterprises producing suspended ceilings, we can talk about profitability at the level of 31%, the project will be self-sustaining within six months, subject to average capacity utilization.

Business idea 15 – Opening a point selling Kono-pizza

Approximate investment amount - 270,000 rubles.

The essence of the plan - opening and equipping a small stationary point for baking and selling Kono-pizza. This is a relatively new type of fast food, which is gaining popularity due to the ideal combination of the taste loved by consumers and the convenient form of serving the product. The relevance of the project is supported by the novelty of the product and the absence of much competition.

Implementation of the idea:

Such a point should be opened in places with a large concentration of potential customers: transport stops, stadiums and recreation parks, train stations. The bulk of the financial investment will be required to purchase the necessary equipment and the stall itself:

• thermal showcase for kono-pizza;
• oven;
• special press.

With proper study of the target audience and determination of the place of sale, the monthly sales volume of Kono-pizza can be at least 3,000 pieces. By including an income of 30% in the cost of the finished product of 90 rubles, you can fully recoup the opening of the project in the first 4 months of stable operation. Savings can be achieved at the first stage by replacing a stationary kiosk with a more mobile mobile counter, offering your delicious products at city and children's parties.

Business idea 16 – Selling milk through milk machines

Preliminary cost - up to 200,000 rubles.

The essence of the project - purchase of high-quality fresh milk from the manufacturer, its sale to consumers through a special milk dispenser. This type of sale of a healthy product is steadily popular in Europe and the USA and consists of equipped devices that dispense milk in doses into the client’s container without the slightest intervention from the seller. The relevance of the business is due to the minimal competition in this sector and the desire of consumers to obtain high-quality healthy products.

Implementation of the idea:

To implement it, you will need to purchase a compact device - a milk dispenser. In addition you should:

• rent a small area for its installation;
• enter into an agreement with a milk producer who works with similar installations;
• ensure a constant supply of raw materials.

The level of income depends on the daily milk turnover. High performance can be achieved by installing milk dispensers in places with a large flow of customers: the halls of clinics, hospitals, sanatoriums, shopping center areas. It is important to ensure strict control of the quality and freshness of the product in order to create a flow of regular customers. The problem is created by distrust of such installations on the part of consumers and the difficulty of working with it among older people.

Business idea 17 – Opening a makeup school

Preliminary investment - 200,000 rubles.

The essence of the idea is to create conditions for teaching everyone the basics of cosmetology services through specially designed courses. The relevance of such a project is emphasized by the constantly increasing demand for the work of beauty industry professionals, henna tattooists, makeup artists and eyebrow artists among clients and salon owners.

Implementation of the idea:

Opening a makeup school requires relatively low financial investments, but can bring good income if you set your goals correctly:

• attracting famous masters as teachers;
• conducting master classes with interesting guests;
• development of educational programs taking into account the latest achievements and technologies.

The main costs go to renting and equipping classroom space, wages to teachers, and purchasing supplies for studying. With an average cost of courses of 10,000 for a few days, and a one-day master class of 2,500 rubles, such courses can be repaid in a few months. The main task is to create a positive image, work on the quality of educational material and the constant introduction of new relevant disciplines.

Business idea 18 – Opening a coworking center

Minimum costs - from 500,000 rubles.

The essence of such a business project - opening a specially equipped place for negotiations, business meetings, mini-offices, creating working conditions for visitors. Such centers are widespread in many large cities in developed countries, helping start-up entrepreneurs, lawyers, and freelancers save on office rent. The relevance of such a project lies in the minimum decent competition in the market.

Implementation of the idea:

To open, you will need to find the largest and most spacious room, next to which there is a transport interchange and parking. To organize a coworking center you need:

• purchase a variety of furniture for relaxation and work;
• purchase office equipment;
• ensure the highest possible quality of communication and Internet.

Such a center will not bring a quick return on investment. It will require constant advertising of services, attracting customers through discounts and gradual price increases. Income can be obtained from providing premises for large organizational events. Coworking is a business project rather for the future, which may soon begin to bring a decent profit.

Business idea 19 – Opening a climbing wall

The minimum investment is 350,000 rubles.

The essence of the idea - organization of a special attraction indoors that simulates climbing rocks, providing everyone with sports and entertainment services based on it. Modern modular complexes make it possible to place such a climbing wall in small spaces. The relevance of such an attraction is due to the increased interest of young people in this sport, the desire to gain new emotions and relieve psychological stress.

Implementation of the idea:

The main costs for organizing and implementing such a project:

• renting a room suitable in height and size;
• purchase and installation of special mobile modules;
• salaries for trainers with relevant mountaineering skills.

By placing such a climbing wall in large shopping centers, recreation parks, near places of entertainment for young people, you can quickly make your first profit. With an average cost of an hour of classes of 800 rubles and 50% occupancy of the attraction, you can earn up to 500,000 rubles per month. This is possible after conducting a high-quality advertising campaign, creating conditions for simultaneous classes of several clients, and traveling shifts to summer recreation areas.

Business idea 20 – Opening a massage parlor

The minimum investment is 300,000 rubles.

The essence of the idea - opening a specially equipped salon to provide various types of massage services: health, beauty or modeling. Considering the growing interest in following healthy lifestyle trends and the great demand for the work of a good massage therapist, such a salon can generate a stable income in any season.

Implementation of the idea:

To implement such a project, it is necessary to invest the main amount of funds in renting premises in an area with good transport links for the convenience of clients, as well as:

• purchase special tables and massage chairs;
• buy furniture and decorate the waiting room;
• equip the premises with separate offices and staff rooms.

A large expense item can be the wages of craftsmen, their regular retraining to improve their skills, and the purchase of cosmetics. But the salon can bring in excellent income, given the minimum cost of a simple massage of 250 rubles, and an anti-cellulite massage of 500 rubles. By providing 50% workload for 5 workplaces, the daily profit can range from 6,000 to 10,000 rubles or up to 300,000 rubles monthly, which will help quickly recoup the investment.

Business idea 21 – Opening a fitness club

Minimum investment - 500,000 rubles.

The essence of the project- opening an equipped gym, attracting professional trainers to cooperate, providing related services. This type of business is relevant due to the increase in demand and the popularization of an active lifestyle and a beautiful, toned body. A modern fitness club, whose target audience is middle-class visitors, will enjoy stable interest from clients of different age categories.

Implementation of the idea:

To open a small fitness club, you will need equipped premises in a densely populated area, near a transport stop. Most of the financial investments will go to:

• purchase of high-quality professional simulators;
• equipping the fitness club with training equipment;
• re-equipment of locker rooms, showers, rest areas for staff and clients.

The average cost of one hour of classes in such an institution starts from 100 rubles. If you achieve an average number of visitors of 50 people per day, you can talk about a minimum monthly profit of 150,000 rubles. With this kind of work, it will begin to pay off approximately in the second year of its operation. You can make additional profit by subletting space for a massage or beauty parlour.

Business idea 22 – Donut production

The initial investment is 500,000 rubles.

The essence of the idea - organizing a small stationary point for baking donuts with various fillings and selling them to consumers. The modern fast food market, with high competition, requires new players to be original. Therefore, the production of this type of product can be a good investment.

Implementation of the idea:

You should open a small cafe or fast food stall near places with large concentrations of consumers: large shopping centers, recreation parks, near university buildings or a train station. To implement the project you will need:

• acquisition of commercial and production equipment;
• purchasing furniture for visitors;
• designing an attractive point of sale;
• salaries to employees.

If the process is organized outdoors, a specialized van or tent will replace the premises. The device can produce from 250 to 600 delicious products per hour. By correctly combining the place of sale, a large selection of fillings, and high-quality service, you can achieve high profits by placing a 100% trade markup on some types of donuts.

Business idea 23 – Opening a design studio

Preliminary investments - 300,000 rubles.

The essence of this project - opening a small office or studio that provides services for the development of interior design projects, accompanying them at the implementation stage. Such services are becoming increasingly popular against the backdrop of growing interest in individuality, originality of renovations in residential and commercial premises, and the growing well-being of a certain part of the population.

Implementation of the idea:

The main expense item is a well-equipped and properly located office. The best location would be a business center, non-residential premises in the central area with convenient transport links. To organize the process you will need:

• office equipment, high-power personal computers;
• licensed programs;
• furniture for staff, meeting rooms with clients.

In most cases, employee salaries depend on the number and total amount of orders, and the owner is an experienced designer capable of leading serious projects at the initial stage. The initial cost of developing an individual design ranges from 1000 rubles per 1 m2. Therefore, the profitability of such a studio depends only on the talent of the employees and a good advertising component.

Business idea 24 – Opening a jewelry workshop

Initial investments - from 400,000 rubles.

The project is based on the idea of ​​equipping a modern jewelry workshop, which provides the population with services for cleaning, repairing expensive jewelry, and producing exclusive and original products. Such a business project will be relevant due to low competition and consistently high demand for products made of precious metals.

Implementation of the idea:

The location for opening should be chosen carefully, being located near jewelry stores or renting a few meters in jewelry stores. This will help solve the problem of security and the constant flow of customers who want to have their ring or bracelet adjusted to size after purchase.

The main costs in implementing the idea are:

• acquisition of modern equipment and tools for repairs;
• design of premises, showcases and waiting areas for clients;
• expenses for advertising, signage;
• payment for services to a qualified employee.

Most of the jewelry repair services offered are inexpensive, so you can have a high income only by working for a good reputation, completing orders with high quality and on time. This will help attract clients for more expensive exclusive orders, which can make up a significant part of the profit and help the project pay for itself in a minimum period of time.

Business idea 25 – Skydiving

The essence of the idea - opening of a compact drop zone for organizing a full cycle of parachute jumps, including training for beginners and training for professional teams. The growing interest in adrenaline sports and active recreation makes this type of business quite relevant. There is little competition in the market for such services, which allows you to quickly fill a vacant niche.

Implementation of the idea:

Opening a project will require large investments due to the characteristics of the organization:

• renting a runway, concluding an agreement with an organization that operates flights and has the appropriate license;
• purchasing special equipment and uniforms;
• salary of the team of instructors;
• expenses to ensure a comfortable stay for clients.

The minimum level of profitability of such drop zones is at least 10% and reaches 60% for well-known and stably operating ones. Additional income can be obtained from providing comprehensive services for training professional teams, excursions, arranging a small campsite or organizing fast food in the jumping zone. The disadvantage is the seasonality of this business project and the search for real professionals to work as instructors.

Business idea 26 – Opening a cafe on wheels

Minimum investment - 450,000 rubles.

The essence of such a project - opening a fully equipped mobile cafe in an equipped trailer, offering visitors fresh fast food and drinks. The choice of product option (pies, shawarma, pancakes, hot sandwiches) should be made after a thorough analysis of the market for such services in the city. Such a project will be relevant only if the location for implementation is correctly selected.

Implementation of the idea:

To open, the best option in terms of cost and convenience would be to purchase an equipped and converted trailer that has access to minimal utilities, a stove, and a display case. In addition, it requires certain costs:

• purchase of high-quality semi-finished products;
• salesperson's salary;
• payment for rent of land.

It is cost-effective to open such points near high-traffic areas: train stations, markets, bus stops and clinics. With an average check of 30 rubles and a minimum number of clients of 200 people per day, we can talk about a good daily turnover of 6,000 rubles. This will allow the project to pay off in 4-5 months, especially with the constant development of the range and high quality of service.

Business idea 27 – Opening a mini-coffee shop

Minimum investment - 400,000 rubles.

The essence of the business idea - arrangement of a small coffee shop for preparing several varieties and types of coffee, selling it to consumers in convenient containers. Such practical mini-coffee shops are especially popular among fans of the aromatic drink of all ages. The relevance of this type of business is possible by choosing the optimal location and organizing high-quality and fast service.

Implementation of the idea:

For a successful project, an excellent option would be a small mobile coffee shop without tables for visitors or concluding a franchise agreement with a well-promoted and established brand. The second option makes searching easier:

• suppliers of raw materials for work, packaging materials;
• employee training;
• preparation of necessary documents;
• purchasing equipment for preparing and selling the drink.

In most cases, it is impossible to achieve high profits without offering visitors additional services: snacks, confectionery, original toppings and additives. An excellent profitability level is considered to be 40%, which will allow the project to recoup in 4 months, but requires maintaining a high pace of work.

• Detailed.

Promising and successful business ideas with investments from 500,000 to 1,000,000 rubles

Below is a selection of 11 promising and successful business ideas with investments from 500 thousand rubles to 1,000,000 rubles. Even though the investment is up to a million, it is still considered a small business.

Business idea 28 – Opening a foreign language school

Estimated investment – ​​500,000 rubles.

The essence of the idea - opening a specialized school for in-depth study of foreign languages, development of comprehensive or individual educational programs. Such a project can bring good profits and does not require large financial costs. The demand for such knowledge is constantly growing, making this business relevant.

Implementation of the idea:

The opening of training courses begins with obtaining a mandatory license and finding premises. It should be located near transport stops, have several isolated rooms, amenities for students and staff. To ensure the learning process requires:

• purchasing comfortable furniture;
• development and production of working materials;
• advertising to attract customers;
• selection of decent personnel.

The profitability of such a language business project is quite high. If the average cost of one training hour in a group ranges from 300 to 1000 rubles, then a lesson with a group of 5 people will bring 1500–5000 rubles. Individual student training, which costs at least 600 rubles per hour, is in great demand. Daily courses can bring in from 9,000 rubles, helping to fully recoup the costs of school in 2-3 months.

Business idea 29 – Maternity clothing store

The minimum investment amount is 600,000 rubles.

The essence of the project – opening a comfortable store offering clothes and accessories for pregnant women. During such a special period, there is a need for a comfortable and high-quality wardrobe, and various additions to it. Many women do not save on their health when choosing the best products for themselves. The idea should be implemented in cities with large populations, where there are potential buyers with average incomes.

Implementation of the idea:

It is better to locate such a store in the central area of ​​the city near transport stops. You can rent a ready-made retail space in a well-known supermarket. A good effect will be provided by proximity to departments of toys or children's products. To do this, you will need to arrange comfortable fitting rooms for expectant mothers, purchase a small set of equipment, shelving and mirrors.

To obtain a stable profit, you should focus on pregnant women with different financial capabilities. The size of the trade margin can range from 30 to 100% depending on the size of the product and its initial cost. The most favorable months are March and August, when it is time to update your wardrobe.

Business idea 30 – Production of self-leveling floors

The minimum investment amount is 1,000,000 rubles.

The essence of the business project – opening of an enterprise providing comprehensive services for the production of self-leveling floors of various configurations for private and corporate clients. The service is becoming increasingly popular in the construction and design of many design projects. There is some competition in this market sector, so it is better to start your own business under a franchise agreement with a well-known company.

Implementation of the idea:

The main technical work on the manufacture and installation of self-leveling floors is carried out at the customer’s site, so there is no need to equip a special workshop. It is better to rent an office near a bus stop or metro station, focusing on the comfort of potential clients. In addition, certain costs will be required:

• training workers in specialized courses, their retraining;
• purchasing the necessary equipment and a set of tools;
• advertising of services in the region.

The profitability of a project for the production of self-leveling floors is 40–50%, which helps to have a monthly net profit of 120,000–150,000 rubles. If you conduct a project independently without purchasing a franchise, it can cover the investment in 4–6 months.

Business idea 31 – Car tuning workshop

Initial investment – ​​700,000 rubles.

The essence of the business project – opening of a specialized center providing services for external and internal tuning of cars of all brands. Many motorists resort to re-equipping their car, wanting to make it more powerful or give it individuality. Such workshops are popular among car enthusiasts with average incomes.

Implementation of the idea:

To implement the idea, you need to rent a large room, which will be adapted for car repairs. In addition to the hall with pits, it is necessary to have a demonstration room for working with clients and resting staff. A successful workshop should provide a wide range of services:

• airbrush (drawing);
• interior design, upholstery replacement;
• Exterior tuning, changing external parts;
• technical modifications of units.

The cost of services from such workshops is sometimes comparable to the price of an inexpensive car, but the demand for them is consistently high. The minimum cost of airbrushing starts from 6,000 rubles per 1 sq. m. m., and the full equipment of the jeep can reach the amount of 700,000 rubles. A good studio with an integrated approach to work brings the owner more than 1,000,000 rubles annually, quickly repaying the invested capital.

Business idea 32 – Opening an ultrasound diagnostic room

Minimum investment - 1,000,000 rubles.

The essence of the business project – opening an equipped private office with modern ultrasound equipment to provide diagnostic services to the population. Without this type of examination it is impossible to receive quality treatment. The relevance of this idea is due to the long queues in city hospitals and the lack of good equipment in them.

Implementation of the idea:

This type of project should be handled by an experienced diagnostician who can use a buddy to ensure continued patient care. To provide diagnostic services, a special medical license is required. The main expense item is the purchase of a modern ultrasound machine with many functions. You should not save on this in order to be able to conduct complex, expensive research if you wish. A portable device for working at home will add customers who are in dire need of such services.

Despite the high cost of a high-quality ultrasound machine, the daily turnover of the office reaches 15,000–20,000 rubles. With a monthly income of 450,000 rubles, the invested amount will pay off in just 2–3 months of stable work.

Business idea 33 – Opening a hookah bar

Minimum investment - from 500,000 rubles.

The essence of the idea - opening an entertainment establishment that specializes in hookah smoking. This popular type of recreation is relevant among young people and middle-aged people. Such establishments can exist as part of a modern restaurant or be a separate hookah bar. The second option has a more economical budget and is a non-standard way to spend leisure time in a cozy environment.

Implementation of the idea:

The optimal location for such a hookah bar would be in the central part of the city, close to famous restaurants or cafes. Visitors to these places will be happy to move after dinner to a hookah bar, where they can try light drinks, snacks and smoke aromatic hookah. Joint projects with owners of expensive clubs or restaurants, who provide the sites of their establishments for sublease, are becoming increasingly popular.

To get started, just purchase a set of four hookahs and the necessary accessories for them. The main emphasis should be on the style, design and advertising of the hookah bar to ensure a constant flow of customers. This will help fully recoup the establishment within a year.

Business idea 34 – Opening a candy store

Minimum investment - 580,000 rubles.

The essence of the project - opening an equipped store selling confectionery products. Such a small store will offer its customers interesting pastries, chocolate surprises or other types of sweets (jam, honey, ice cream). The relevance of the business project is due to the stable demand for similar products among consumers with different incomes.

Implementation of the idea:

It is better to open a candy store in a residential area near public transport stops, metro exits or child care facilities. This will help ensure a flow of regular customers at any time of the day. The main amount of initial investment will be needed:

• for renting premises;
• equipping it with the necessary furniture and equipment;
• purchasing food supplies for trade.

Additional income can be provided by opening a mini-cafeteria with 2-3 tables, which will allow visitors to drink coffee and soft drinks. The trade assortment can be supplemented with several types of tea or coffee in gift boxes. With an average traffic of 150-200 people per day with a minimum check of 50 rubles, such a business project can pay for itself in a few months.

Business idea 35 – Opening a sushi bar

Minimum investment – ​​600,000 rubles.

The essence of the business project – opening of a small cafe that specializes in serving Japanese cold dishes. The popularity of sushi menus among people of different ages and incomes shows steady growth every year. Such an original establishment with a non-standard assortment can quickly acquire regular customers.

Implementation of the idea:

You can implement the project yourself or with the involvement of a franchise from a well-known company. In the second case, most organizational and legal issues will be resolved without difficulty. When opening a sushi bar alone, an entrepreneur will need:

• comfortable room with a small kitchen;
• purchasing stylized furniture and decorative items;
• training of cooks and improving their qualifications.

The sushi menu features a large number of cold appetizers, which will require special kitchen equipment and storage conditions. Savings can be achieved by concluding a contract with seafood suppliers, who often offer branded refrigerators or thermoses for free. With an average trade margin of 100 to 300% and a profitability of 50-60%, a sushi bar will fully recoup its investment in 5-6 months.

Business idea 36 – Rental and installation of billboards

Minimum investment – ​​1,000,000 rubles.

Implementation of the idea:

To organize a business project to work with billboards, you will need to solve several production issues:

• make banners yourself or order designs from specialized organizations;
• obtain permission to place them in certain places from local authorities in compliance with all legal norms;
• rent office space in an area convenient for clients;
• hire qualified personnel capable of monitoring the quality of information on the board.

This affects the total initial cost. Profitability depends entirely on the location of the billboard. Rental prices can start from 10,000 rubles per week. The profit and payback period of the project are calculated based on the number of billboards that the company has at its disposal.

Business idea 37 – Opening a pancake shop

Minimum investment – ​​900,000 rubles.

The essence of the business project – opening a small fast food enterprise specializing in making pancakes as the main dish on the menu. A hearty and inexpensive snack in Russian traditions can be a good replacement for the usual fast food. Hot pancakes are served in portions with tasty additions, original fillings and drinks. This market is at a growth stage, so this idea can become profitable and relevant.

Implementation of the idea:

The most optimal format for a pancake shop would be to organize a small eatery in an area rented in a shopping center with a stable flow of customers. In this case, you have to make a choice:

• open a pancake shop yourself;
• attract a franchise of a popular brand.

Both options have certain subtleties and positive aspects. For any chosen form, the main expenses will be: purchasing equipment for the kitchen and the trading process, decorating the dining area, and paying staff. With good traffic and an average bill of 200–300 rubles per visitor, daily revenue can start at 6,000 rubles. The payback time for such a project ranges from one to two years.

Business idea 38 – Opening a karaoke bar

Minimum costs – 1,000,000 rubles.

The essence of the business project – opening an entertainment establishment with professional equipment for karaoke performance by visitors. A fashionable way to spend leisure time in the company of friends is popular. The market for such entertainment services is experiencing stable, albeit small, growth. Regional entrepreneurs are especially interested in opening such vacation spots, where karaoke bars are an interesting and fresh form of family leisure.

Implementation of the idea:

The most optimal format would be a small cafe with 10–12 tables, which would offer visitors karaoke services, good cuisine and affordable prices. The main part of the costs at the opening stage is the purchase of high-quality equipment and installation, taking into account all acoustic requirements. The original design of the hall and an improvised stage will help create an interesting image.

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Every aspiring businessman thinks about how best to optimize his income.

After all, no one will ever agree to spend their time and money on a project that is obviously unpromising.

What areas of entrepreneurship are most relevant and profitable today always remain on the agenda.

What you need to know before opening

Factors you should know before starting your own business:

1. Draw up a detailed plan of expenses that will need to cover the initial investment.
2. Take into account the possibility of competition. For example, the smaller the settlement, the less competition, but at the same time, the smaller the possible sales volume.
3. Choose the type of business in which the entrepreneur is as knowledgeable as possible.

Before choosing an area of ​​future activity, it is worth highlighting the key factors that determine its profitability:

• The time interval for the return of the initially invested funds.
• The chosen area of ​​business must necessarily be characterized by great demand from consumers.
• Acceptable level of profitability. Profitability should increase in parallel with the volume of goods or services sold.
• Low price threshold at which the purchase of materials and raw materials contribute to increasing profitability.
• Positive return on assets.

To implement a small business, minimal labor resources and funds are required. For example, you can gather your friends and start cleaning apartments and making repairs. You can also open an inexpensive fast food restaurant, kiosk or bar.

Not long ago, network marketing was in demand, operating on the principle of selling a product or service directly to the consumer, bypassing intermediaries, which significantly reduced costs and increased profits.

A striking example of network marketing is the space company Oriflame.

Most profitable small business 2016

The overwhelming number of professional analysts agree that the most profitable and profitable type of business is construction, consumption and catering.

The most promising features are repair, installation and construction work. Profitability within such a business can reach 100 percent of the cost.

1. Beauty and health. Beauty services have always been an equally profitable area of ​​business. Every person wants to be not just healthy, but also beautiful. Today, the business of providing beauty services is in demand and highly paid. People of all financial abilities and ages will always spend money to maintain their health and beauty. This is why massage parlors and hairdressers are so popular.
2. Construction sector. As mentioned above, one of the most profitable types of business in Russia is construction and installation work. This is explained primarily by the growth of the real estate market and the coverage of a wide range of activities. One of the advantages of this type of business activity is the minimum financial threshold. For example, if there are not enough funds to open a construction company, then you can form a team of professionals and gradually expand the list of services it provides. If you have significant funds, you can safely build real estate.
3. Trade in food products. No less popular and profitable is the satisfaction of primary human needs - nutrition. It is best to start trading in a residential area, in which there are no retail outlets that can have any significant competitive impact. If there are no large investment opportunities, you can open a small stall, gradually expanding the assortment and, as a result, sales volume. Having collected enough money, you can safely open a grocery store or a small restaurant. The most important thing in this business area is the correct selection of suppliers.

Women are trying more and more to realize themselves in entrepreneurial activity and they are doing well at it. become successful. Where to start and which areas to choose?

Read about how to open your own cafe. How to choose a location and what documents you need to have.

If you have experience working with children and you like it, you can open a private kindergarten. Iui l detailed information about the nuances of business and how much you can earn.

Top 20 most promising areas

In the overwhelming majority of cases, medium and small businesses form the basis of the entire state economy.

The reason for this is low costs and considerable profits.

True, the success of an entrepreneur largely depends on his preparedness and the field of business in which he decided to act.

Let's highlight the top most profitable businesses:

1. Private audit companies. The average rate of return is 16.5 percent.
2. Chiropractors. Profitability at 15.3 percent.
3. Clinics (specialized). Profitability within 15 percent.
4. Services of professional accountants. The average yield is 14.9 percent.
5. Private dental clinics. The yield is within 14.7 percent.
6. Tax calculations. Profitability up to 14.7 percent.
7. Dentist-orthodontist. The services of these specialists provide a profitability of 14.4 percent.
8. The layer's services. The average yield hovers at 13.4 percent.
9. Lending to individuals. The average profitability is 13.3 percent.
10. Financial management (private services). Yield up to 12.2 percent.
11. Drilling gas and oil wells. The profitability rate is 12 percent.
12. Glass selection specialists. The yield level is within 11.5 percent.
13. Renting housing and unnecessary premises. The average profit margin is 11.3 percent.
14. Real estate valuation. The yield is around 11.3 percent.
15. Renting storage rooms or small warehouses. Profit up to 11 percent.
16. Insurance agencies. The yield level is within 11 percent.
17. Credit intermediaries. Profit up to 10.7 percent.
18. Consultants on investment projects. The yield is around 10.7 percent.
19. Audiologists and speech therapists. The profitability rate is within 10.6 percent.
20. Private therapist services. Profit up to 10.4 percent.

No less profitable is the creation of small child care institutions. As a result of the current shortage of places in many state kindergartens, small development groups, children's clubs and private kindergartens are in great demand.

What type of business is the most profitable?

One of the most relevant areas of small business in Russia is the provision of advertising services. Business owners are willing to pay a lot of money to conduct a competent and creative marketing campaign.

In the realities of today's market economy, advertising is what is most relevant.

An example of a small business - your own bakery

To begin with, you can limit yourself to the services of posting advertisements, creating various booklets and business cards, etc. Everything directly depends on the initial financial capabilities of the entrepreneur.

There are other most profitable types of business. An equally relevant type of business, and at all times, is the sale of services and consumer goods. People will always need food, clothing and various entertainment services. True, it is worth remembering that the higher the popularity of the chosen area of ​​​​business, the higher the competition will be and, as a result, the greater the difficulties in increasing turnover.

Conclusion

If you don’t want to come up with something new and creative, you can always pay attention to the simplest areas of small business. In particular:

• Growing products with their subsequent sale in markets or large retail chains;
• Creation of exclusive dishes and drinks that can be sold through your own online store. Similar products can also be supplied to various offices and restaurants as business lunches.

True, it is worth remembering that the simpler the chosen business, the less profit they bring. In order to determine the most acceptable type of business for yourself (in terms of profitability and profitability), and in the future to open your own successful business project, which is guaranteed to bring profit in a short period of time, you need to carefully think and calculate everything.

Not all entrepreneurs consider it necessary to draw up a business plan. But in vain. Planning helps you anticipate and prevent mistakes when starting a business. Read on our website.

Read about what naming is and how to name your company.

Video on the topic

On the topic “how to test an idea over the weekend.” After reading it, I said: “wow! finally someone wrote specifically and to the point” and decided to write longreads in a similar style.

Below I will make a free, extended retelling of this article into Russian, taking into account my own experience. This is perhaps the most working recipe that I know (I’ll make a reservation right away - this approach is more likely to create small niche, marginal projects). The problem with most people (including mine) is that we usually don’t like to act according to proven recipes and are always inventing something; as a result, the market punishes such people.

This approach is the opposite of the word “promotion”. In general, the failure of most projects begins with the word “promotion”. For example, you know how to draw - let’s “promote” you. Or maybe you have a cool gadget and you also need to “promote” it? When someone tries to “push” something, there is usually such wild resistance from the environment that the project falls apart.

Promotion and mass training of people for new behavior can only be achieved by large companies with serious budgets. It is much more profitable for small startups to be like water, not to strive for “promotion”, but simply to fill the unevenness and needs of the market (niches). How can one not recall the phrase of the great Bruce Lee “Be water, my friend”?

So let's get started. In short, the instructions for use consist of 4 steps:

1. Finding a niche where people are already spending money and ideas that are already selling
2. Search for platforms and sales channels where people are already gathered and habitually spend money.
3. We define the problem and its size.
4. Testing hypotheses using Landing Pages and direct sales.

Step 1. Looking for niches where people spend money and ideas that are ALREADY selling

This is the key “thinking” point. It's simple - you need to look at what people are already spending money on, including yourself.

Guideline No. 1 -Where do you regularly spend your money?

Let's take education, for example. Where did I spend my money in this area? Books. On average, 2-4 books per month, with an average bill of 300 rubles. That is, about 12 thousand rubles per year. Tutors: Chinese, English, swimming, sound engineering, etc. On average, once a week with an average bill of 1.5 thousand rubles. in 60 minutes That is, about 10 thousand rubles per month or 100 thousand rubles per year.

Oddly enough, I didn’t pay a penny for one video course or webinar - I found everything I needed in abundance on Youtube, Slideshare, Quora, torrents and other open, free sources. Here's how to structure your own cost analysis. For example:

1. You have a car and you spend money on it, formulate your niche like this: “those who have a car.” Next, calculate your regular costs per year. For example, 200 thousand rubles (per year) consists of:
   1. insurance - 60 thousand rubles. 1 time per year. (60 thousand per year)
   2. gasoline - 2 thousand per week. (104 thousand per year)
   3. coffee, CDs, magazines - 300 rubles, once a week. (15 thousand per year)
   4. and so on.
2. You have a cat and you also spend money on it. Niche “those who have a cat.” I get about 20 thousand rubles a year (1 thousand for food per month + 3 thousand for medicines, veterinarians, etc., once a quarter.)
3. etc. - on average, an adult has at least 20-30 such niches in which you spend large sums for years: fishing, music, travel, children, food, etc.

You might think it would be easy to calculate the market size from here. For example, let’s multiply the costs of 1 motorist (200 thousand rubles per year) by the number of motorists, for example, in Moscow. But it was not there. We need not just a market, but a “market accessible to you.” More on this later.

Guideline No. 2 - Bestsellers and opinion leaders

Here are a few additional filter tips where to look for information about what people are happy to regularly spend money on (not just going to, but actually spending):

All this research can be done in a couple of days. But there is one point that really requires a lot of time - getting to know key market participants (competitors, partners, etc.), let's call them “opinion leaders.” In any industry there are only up to 100 people worth getting to know and asking the right questions.

To begin with, you should write them out and subscribe to them on FB, VK, twitter - try to get in touch, read everything you can about them, meet, etc. If you enter a market “from scratch,” then, in my experience, it takes at least six months to a year to meet all the right people and understand the basic rules of the game. This is called “understanding and instinct of the market.”

Guideline No. 3 Up-sell (additional sales to bestsellers)

In general, we are quite stereotypical creatures and get used to spending money on the same “niches”. And we are very afraid to spend money on unfamiliar things in unfamiliar circumstances. We easily spend 300 rubles. for coffee in a cafe. And if the check is 400 rubles. (+100 rubles, for example, for a magazine) we won’t be particularly surprised.

But try selling the same magazine for 100 rubles. to a person in an unfamiliar place. According to various studies, at the moment when a person parts with money in usual circumstances (in a store, in a cafe, at a gas station), he can be sold another 10-20% to the check and he will not feel it. You paid 3 thousand rubles for gasoline. and easily pay 200 rubles more for coffee. We bought a trip to France for 100 thousand rubles and easily spent 5 thousand rubles. on excursions or 1000 rubles. for insurance.

Therefore, the simplest and most successful thing you can do at the start is to be that extra person. product. As I wrote earlier, the best way to start something is to “fit into the food chain” of an already ready market and not try to create demand. There is a big iPhone market, great - sell cases. There is a large market for building materials - great, sell them interior design courses. After all these procedures, you should have at least 2-3 filtered hypothesis ideas.

What is a niche?

We will call a niche a place where a) there are already regular payments for goods/services; their nature is clear and can be measured. b) at this point we want to do something that:

• will reduce costs by 2 times, with the same value
• will double the quantity sold, at the same cost
• will save 2 times time, with the same costs and value

Here are the results I got in the “education” topic:

1. Tutoring. A bestseller in tutoring is “English” and “mathematics” for schoolchildren before the Unified State Exam.
2. Corporate training. Here the obvious bestsellers are “sales” and “time management”
3. Books. Here the most pleasant niche turned out to be children's books, since they cannot be used in digital format (!) and therefore they will always be bought in paper form with a high average receipt.

Now, to warm up, let’s compare the mental attitudes of 3 different people:

1. “The market for English language tutors in Russia is about $2B per year, on average we have about 5 million schoolchildren and parents spend 10 thousand rubles per child per month. The average bill is 1,500 rubles. for 1 lesson 90 minutes. How can I find a site where they are all already collected and in order to offer something like this to the SAME people who ALREADY spend money.”
2. “Distance learning and webinars are popular all over the world. What if I make a portal where all the webinars will be collected and promote it through SEO.”
3. “I’m writing a book about my experience in such and such an area, and once I finish it, I’ll start promoting it.”

Can you guess which of them has a more “entrepreneurial” view of the situation?

Generator of niches, business ideas and hypotheses.

I have a method that allows me to find various new hypotheses, business ideas and free niches.

But, as Scheherizade liked to say, I will tell you about him in the next post. Subscribe and follow who is interested.

P.S. By the way, I am often approached by different projects at different stages. Sometimes they just get inundated with letters. Therefore, I decided to create such a service as an “email subscription mentor.” Take 3-5 projects that I will help on a regular basis. Moreover, the projects themselves will determine the cost of a monthly subscription. You can leave a request, the rules are also described there. Even if I don’t undertake to communicate with you regularly, in any case I will give some useful feedback.

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TOP 7 profitable business ideas

Business ideas that make a profit, or ideas that no one believed in? Brave Russian entrepreneurs have mastered unoccupied niches (joint purchasing, ice cream parlors, quests) and were right on target!

According to the Ministry of Economic Development of the Russian Federation, the share of small businesses in the country’s GDP should increase to 30% by 2020. SMEs in total will account for at least half of the gross domestic product. Such forecasts are not unfounded: every year more and more successful business ideas for small businesses appear, which are implemented by entrepreneurs not only in various Russian regions. The most original and profitable ideas of entrepreneurs will be discussed in this article!

Not by bread alone...

• Idea: sturgeon farm
• Entrepreneur: Victor Kozemsky
• Region: Belgorod region
• Description: In 2014, in the Gayvoronsky district of the Belgorod region, the construction of a farm for growing sturgeon fish in recirculating water supply (RAS) systems began. The enterprise was named “Belosetr” and, according to the creator, was designed to produce up to 0.5 tons of caviar annually, starting in 2017.

Previously, Kozemsky was engaged in fish farming in Donetsk, after which he decided to launch a unique project for Russia - a fully automated sturgeon farm. Kozemsky and his colleagues have been developing equipment for keeping and feeding sturgeon for over 10 years, using their own developments.

At the moment, the plant has more than 7 tons of brood fish stock at its disposal. The company also has a workshop for growing fry, that is, the implementation of the second stage of a large-scale project has now begun. At the end of 2015, the company sold:

• 0.2 t black caviar;
• 1.5 tons of fish.

Let us recall that the average cost of 1 kg of black caviar on the Russian wholesale market reaches 28 - 30 thousand rubles. Now the farm plans to produce 2 tons of sturgeon and sterlet caviar by 2018.

Interesting: According to the Ministry of Agriculture, exports of Russian black caviar tripled last year and reached 4.71 tons during the first and third quarters of 2015. The reason for this is the active development of sturgeon production and a favorable market situation in the context of a falling ruble exchange rate.

Small wholesale: making money on savings

• Idea: online store in Cash & Carry format
• Entrepreneur: Elena Drovovozova
• Region: Moscow
• Description: in 2014, Elena Drovovozova, a former lawyer at the multi-format trading company X5 Retail Group, founded an online cosmetics store in a format similar to Cash & Carry. The store was named BeautyDiscount.ru and offers customers cosmetics at retail and wholesale at a discounted price. The idea of ​​crowdshopping was taken as the basis for creating the store. In order to save on the purchase of goods and delivery, people join groups and make joint purchases.

At this stage, the store’s assortment includes more than 20 thousand products. According to Alexa Rank, the store ranks 260,378, it is viewed daily by more than 9 thousand people, and the average cost of the resource is estimated at just over 9.6 thousand US dollars. The success of the store is due to the growing popularity of joint purchases (they account for almost 40% of turnover). Most profitable startups are in one way or another connected with crowdshopping (Rentoid, Uber, etc.), but in Russia the niche has not yet been occupied, and therefore everyone has a chance for success!

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DIY: Basic Cooking

• Idea: food designers
• Entrepreneur: Olga Zinovieva
• Region: Moscow and Moscow region
• Description: In 2014, a former McKinsey consultant created a home delivery service for groceries. Its peculiarity is that the products are intended for the preparation of specific dishes: washed, peeled, cut. The kits come with colorful step-by-step recipes that allow you to prepare delicious dishes in 5 to 30 minutes.

Grocery packages are delivered twice a week when you subscribe on the website. The menu for each client is compiled individually based on a preliminary survey. In just one month of work, 120 thousand residents of the capital became participants in the project, which brought the company more than 1.2 million rubles. (according to RBC).

The idea to create a food constructor came to Olga while studying at Harvard Business School. She immediately attracted the attention of the head of the Boston venture capital fund, Lawrence Lepard. The fund invested 200 thousand US dollars in the project in exchange for a 10% share in the business.

In 2016, the Elementaree project managed to attract more than 500 thousand US dollars from an international investor, whose name was not disclosed. The funds received will be spent on platform development (automation of business processes, scaling). The creators plan to create a full-fledged alternative to offline supermarkets within 3 to 5 years.

How to wash money: making money from laundries

• Idea: self-service laundry network
• Entrepreneurs: Pavel Glushenkov, Oleg Maslennikov
• Region: Krasnodar region
• Description: In 2011, former law enforcement officer Oleg Maslennikov, inspired by self-service laundries popular in the United States, opened the first laundromat in Krasnodar. At first, the entrepreneur encountered problems, for example, choosing the wrong equipment (washing machines with a load capacity of 6.5 kg did not meet the needs of customers). But he successfully chose a location in a new shopping center, which allowed him to save on advertising.

In 2014, having 2 laundries in Krasnodar and 1 in Omsk, the entrepreneur decided to develop the business. At this stage, he was joined by Pavel Glushenkov, who had previously developed his own network of laundries, the first of which was created as a franchise. Currently, the network has 15 points in the regions, including Moscow. 8 of them are located in the premises of the Magnit chain stores, popular in the Southern Federal District.

According to RBC, the maximum income from one point can reach 350 thousand rubles, and the net profit (minus the cost of rent, household chemicals, taxes, the cost of utilities) is about 120 - 150 thousand rubles. According to entrepreneurs, opening a self-service laundry will require 2 million rubles, and the payback period reaches 3 years.

Games that people play: quests in reality as a source of income

• Idea: quests in reality
• Entrepreneur: Sergey Kuznetsov, Bogdan Kravtsov, Timur Kadyrov
• Regions: Moscow, St. Petersburg, Nizhny Novgorod
• Description: in 2013, the first quest room appeared in Moscow - a room for completing errand games with a planned plot. Bogdan Kravtsov, who previously worked as an IT specialist at Yandex and Artemy Lebedev Studio, was inspired to create the quest by his favorite PC game “Skray,” as well as successful examples in Europe and the West.

In partnership with friends who owned a company producing board games and souvenirs, Kravtsov began developing scenarios for the first two games: “Psychiatric Hospital” and “Soviet Apartment.” The entrepreneurs managed to create scenarios in just a couple of evenings, and the amount of investment to open the first quest room, according to Forbes, amounted to 500 thousand rubles.

At this stage, each quest room of the Claustrophobia network brings in approximately 1.1 million rubles. monthly. The first franchises were sold in 2014. Their cost was 150 thousand rubles, while the royalty rate ranged from 10% for the regions to 15% in Moscow and St. Petersburg.

In a difficult economic situation, profitable business ideas should be aimed at people who do not have the opportunity or means to travel abroad. After all, they will look for entertainment in their city. And in these conditions, quests are the optimal solution!